Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A telecommunications company wanted to acquire new subscribers and gain insights on Twitter in order to scale customer acquisition. Twitter has had an extraordinary year by any measure.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
Many massive media and telecommunications companies banked on this happening (remember that whole Time Warner AOL deal ?). " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Whittemore Wiggly Wigglers Wiggly Podcast Podcasting Retail United Kingdom C.B. Whittemore Wiggly Wigglers Wiggly Wigglers Blog Blog / Blogging Retail United Kingdom C.B.
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Convince & Convert
MAY 6, 2016
For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. Business and customer data has existed for ages.
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
Source: The International Telecommunications Union ). 58% of mobile consumers have used their smartphone for shopping while in a retail space. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!
B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
JULY 9, 2012
Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results.
Social Media the One Bright Spot for PR Hiring
SEPTEMBER 21, 2010
Courtesy of Dean Meyers Flickr.
Content aggregation drives viewers, but can it drive profits?
OCTOBER 12, 2010
Watershed Publishing , for example, has created a profitable business around trade publications in three sectors: marketing/advertising, retail/e-commerce and defense. ” Six sections will be edited continuously—pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology. ” Six sections will be edited continuously—pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology.
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
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