Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision.

Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.

Trending Sources

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. There is no exception for B2B.

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The B2B End Around

Waxing UnLyrical

I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around. Guest post by Ken Mueller.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 93% of B2B buyers believe that all companies should have a social media presence. •

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How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

Retailers saw $50.9 Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections.

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world.

Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. It's amazing how powerfully it speaks to both their B2C and B2B models at the exact same time. retail.

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How Your Brand Should Tell A Beautiful Story

Twist Image

It is called, Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. retail.

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What Tools Will B2B Marketers Use?

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Top Benefit and Use of B2B Supply Chain Software for a Business.

Social Media Marketing

Even the retailers, wholesalers and suppliers in a business get access to everything with new and advanced software. B2b chain softwar B2B supplier management B2b supply chain supplier management supply chain B2b management supply chain management supply chain software

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). B2B Infographics ).

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.)

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

The Complexity Of Simplicity

Twist Image

Primarily, I''m a big fan of retail and an enthusiast of the industry. I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). Ultimately, all of us (whether we''re B2C or B2B businesses) are trying to create products and services that are simple and intuitive to use. apple retail. retail. retail industry.

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

Writtent Blog

However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

B2B Marketers Have Little Social Media Engagement

www.marketingcharts.com

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ).

Smarts Brands Will Create Their Own Digital Products And Services

Twist Image

Let's say you're a retailer. Now - more than ever - most businesses (small, medium, large, B2B and B2C) need some kind of e-commerce strategy in place (even if it's simply ordering, instead of purchasing). With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? retail. retailer. Marketing is so much more than advertising.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean?

Where The Consumers Are

Twist Image

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). retail.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

Is Smart Marketing An Oxymoron?

Twist Image

According to the Marketing Charts news item, Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals , saw that 31% of conversions in the telecom, retail, auto and travel verticals happened on a mobile device, and that 65% of those conversions took place on a tablet. of total ecommerce , from Retail Digital we''re seeing entirely new ways for brands to provide levels of personalization, service and commerce to consumers. retail digital.

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Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days).

Video: Vital statistics for B2B marketers

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Video: Vital statistics for B2B marketers 23/07/2010 tags: Social Media for B2B , social media stats by Gemma Went This is a great little find from the Earnest Agency (via Grey Matter Minute , thank you very much).

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). B2B Marketing Insider ).

Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate.

Social Media Horror Story With A Happy Ending

Firebelly

We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. . But not so much for airlines, phone companies, B2B companies and retailers. .

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How to leverage social media to target local users and build brand awareness

SocialFish

Direct response ads see most success with online retail, as they encourage in-app purchases or conversion. Sean Thomas Martin is the Marketing Marketer at Directive Consulting , a firm that specializes in comprehensive search marketing campaigns for industry leading B2B brands.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Guest post by Alice Jenkins of How2become.

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5 Best-Practice Email Marketing Case Studies

Convince & Convert

Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Yet Hammock managed to increase open rates by 48% for B2B companies. Momentum Worldwide came out with a very insightful marketing chart for 2015.

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world.

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Convince & Convert

And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. It’s not as though B2B buyers ONLY buy B2B. Photo from www.hungryhappenings.com. Don’t be afraid.

Why 2016 Will Be the Year of Video Marketing

Convince & Convert

That’s exactly what legendary online shoe retailer Zappos thought. 96% of B2B companies are planning to use video in their content marketing over the next year. January has come and gone, and February slipped out the door right behind it.

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3 Website Metrics to Watch Daily

Puzzle Marketer

Some retail sites tend to see an uptick on the weekends. B2B companies have a skew towards the workdays. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank?