Trending Sources

Understanding B2B Online Reviews


Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. One of the methods potential B2B customers use for researching a purchase or service is through online reviews.

Using YouTube for B2B


And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Start uploading today to see what YouTube can do for your B2B efforts. Think again.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.

B2B 75

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.

B2B 89

The B2B End Around

Waxing UnLyrical

I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. The B2B End Around. Guest post by Ken Mueller. Tommyrot!”

B2B 60

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement?

B2B 51

Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. It's amazing how powerfully it speaks to both their B2C and B2B models at the exact same time. retail. Tags: b2b. Tell your brand story! The reason for doing this is simple: connection. It's tough out there.

How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

Retailers saw $50.9 Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections. robzie_ Tweet This. Marketing for Marketers. Rob tracks membership signups every month as his main KPI.

B2B 28

How Your Brand Should Tell A Beautiful Story

Twist Image

It is called, Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. retail. Before you do anything, please watch this: It''s almost perfect, isn''t it? I don''t even own that much clothing from Patagonia. Yes, it''s a powerful statement.

Film 54

What the Future Holds for B2B Social Media Marketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal.

B2B 39

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Marketing Statistics and Facts. Social matters in b2b. TECHi ).

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ).

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on.

Retail 117

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ). Earnest B2B ). B2B companies that maintain active content (e.g., Earnest B2B ).

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

Writtent Blog

However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.

The Complexity Of Simplicity

Twist Image

Primarily, I''m a big fan of retail and an enthusiast of the industry. I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). When Johnson (who was previously heading up the retail division of Apple and was responsible for some of Target ''s success prior to that) was picked to help reinvent the beleaguered department store chain, I held high hopes that his actions might reinvigorate the entire department store model. apple retail. retail.

Price 28

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining.

B2B Marketers Have Little Social Media Engagement

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).

Smarts Brands Will Create Their Own Digital Products And Services

Twist Image

Let's say you're a retailer. Now - more than ever - most businesses (small, medium, large, B2B and B2C) need some kind of e-commerce strategy in place (even if it's simply ordering, instead of purchasing). With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? This was a brilliant play for Amazon and a sign of what's to come at retail and for brands. . retail. retailer. Marketing is so much more than advertising. So smart.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. won’t return.

Cost 56

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Of course, it also has the advantage of customer interactions living entirely online, while most retailers have offline presences that dilute their ability to gather insights.). It makes sense.

Social CRM and Return on Marketing: Customer Life Cycle Value


They all have their advantages and disadvantages and much of course depends of the type of company or industry (for instance: retailer chains versus B2B service firms). B2B Marketing ROI Social CRM brand equity customer equity Customer Life Cycle Value customer-centricity retention equity Return on MarketingNo marketing activity is an island. Integrated. People-centric.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. B2B Marketing and Social Media. Adam T.

Where The Consumers Are

Twist Image

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). retail. Consumers are not just people who see media and advertising. It's a true petri dish. but they're all online.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). Pinterest drives 25% of all retail website referral traffic. 81% of B2B marketers use Facebook to distribute content. TechCrunch ).

Is Smart Marketing An Oxymoron?

Twist Image

According to the Marketing Charts news item, Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals , saw that 31% of conversions in the telecom, retail, auto and travel verticals happened on a mobile device, and that 65% of those conversions took place on a tablet. of total ecommerce , from Retail Digital we''re seeing entirely new ways for brands to provide levels of personalization, service and commerce to consumers. retail digital. We need to forget about the idea of mobile marketing and start focusing on smart marketing. android.

Pinterest Marketing for B2Bs


Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. They should be.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. B2B companies that blog generate 67% more leads than those without blogs. NewsCred ). Forbes ).

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. B2B Marketing Insider ). B2B Marketing Insider ).

Video: Vital statistics for B2B marketers

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Video: Vital statistics for B2B marketers 23/07/2010 tags: Social Media for B2B , social media stats by Gemma Went This is a great little find from the Earnest Agency (via Grey Matter Minute , thank you very much). Leave a Reply Who writes this stuff? Well were nice like that.If what a year!

Association Social Media: Kelli Windsor, Food Marketing Institute


First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. I find LinkedIn’s platform difficult for our organization to use for a B2B conversation since it’s built so heavily on individual profiles or resumes. We love to hear about what you guys are up to. What’s next?

Five Social Media Trends for 2016

Spin Sucks

Fact 3: According to Content Marketing Institute , only 29 percent of B2B businesses use Instagram as a content distribution platform. For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. Instagram was one of my main focus for 2015.

Trends 140

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Guest post by Alice Jenkins of How2become. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Trends 128

How to leverage social media to target local users and build brand awareness


Direct response ads see most success with online retail, as they encourage in-app purchases or conversion. Sean Thomas Martin is the Marketing Marketer at Directive Consulting , a firm that specializes in comprehensive search marketing campaigns for industry leading B2B brands. Sites like Facebook and LinkedIn are goldmines of user data! FACEBOOK : Lookalike Audiences. TAKEAWAYS.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). More Useful Black Friday Marketing Articles Black Friday Marketing Ideas for Small Business – View Article 9 Small Business Marketing Tips for Black Friday – View Article How To Sell More Before, During and After Black Friday – View Article Black Friday Marketing Ideas for Non-Retail Businesses – View Article. Why are these days important to your business? Grab them now.

Social Media Horror Story With A Happy Ending


We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. . But not so much for airlines, phone companies, B2B companies and retailers. . Consider yours and see if this helps you out the next time you’re in a jam. The Candlewood Suites Fiasco.

Hotels 109

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement?

Three Possibilities for Social Commerce

Spin Sucks

CEO Bob McDonald has provided a clear rationale for the P&G foray into eCommerce, stating that customer convenience – being where customers want to shop – is key: “ We want to maximise our sales through retailers but we also want to be where the consumer wants to shop.” Selling through Facebook gives you several opportunities, no matter if you’re B2B, B2C, or service-based.

Five Ways to Measure Social Media Efforts

Spin Sucks

I explained I had just given the opening keynote at the Retail Packaging Association trade show on using the web for business growth. This won’t necessarily apply to consumer-facing businesses, but if you work in B2B, you know how long it takes to close a new customer. A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I said, “Yeah.

5 Best-Practice Email Marketing Case Studies

Convince & Convert

Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Most agency email subscribers are B2B clients, and they already receive so much email from agency account managers, projects managers, and creatives that they would need a very compelling reason to read any more agency email. I’m curious, what catches your eye most? Argos.