Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Social Pros Transcript For Your Reading Enjoyment.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Social Pros Transcript For Your Reading Enjoyment.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114