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Finding The Perfect Pitch

Twist Image

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. It comes down to ideas, relationships, chemistry, how everything is presented and a host of other hard-to-define feelings and intuitions.

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129
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Enterprise social media: 15 tools your organization should use in 2022

Sprout Social

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. For example, your customer service team may have different priorities than those operating on the marketing side. Defining your goals creates clarity, which leads to more informed decisions.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Risk Management. Knowledge Management. Compliance. User Satisfaction.

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jim’s been a guest host with us before, and he’ll be chiming in shortly. They’re the market leader. Jim Kukral of Digital Book Launch. Jason : Absolutely.

Klout 114
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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Social Pros Transcript For Your Reading Enjoyment.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Social Pros Transcript For Your Reading Enjoyment.