Command Attention by Telling Your Company’s Story
Waxing UnLyrical
JUNE 28, 2018
And I’m picking on PR people here, but this issue is by no means limited to our profession. They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. I’m often asked if storytelling is harder for B2B companies. Stories stick.
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