Convince & Convert

FEBRUARY 27, 2015

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. That’s not to say that all influencer marketing is a waste.

Influencer 60

Influencer Marketing Metrics Avatar 60

Oktopost

MAY 12, 2021

For instance, members enjoy real-time product updates, faster tech support (for troubleshooting), increased response time from the sales team, early awareness for product launches, and a front-row seat for company updates. . 6 Tips for B2B Brands Community-building. Team Up with Influencers. So, how do you do that?

B2B 122

B2B Communities Brands Loyalty 122

Pam Moore

APRIL 29, 2019

From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

MARCH 8, 2018

They often let you see the people behind the avatars as they know they are their own best ambassador. They invest in listening, learning, training, empowering, building teams and creating a culture that enables their brand to shine from the inside out. They laugh, giggle, sing, dance, talk, and may even get frustrated sometimes.

Brands 167

Brands Training Policies Template 167

Pam Moore

JULY 11, 2018

Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with. Basically anything that is seen or heard should be consistent.

Apple 139

Apple Brands Tips Consultant 139