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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. Our agency, Marketing Nutz, our training and consulting agency can help! What is a buyer persona.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Many small business leaders think they are done with brand when they receive the logo and business card set from the local print shop designer. A logo does not equal a brand.

Apple 139
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Our agency, Marketing Nutz, our training and consulting agency can help! How about how they order their favorite coffee at Starbucks? ” Yes, this is true.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. They can't be fully measured or tracked.

Metrics 96
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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc.

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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

SocialZoomFactor · 10 Things You MUST Know About Your Customer. Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Wish you had more customers? Do you REALLY know your ideal customer? .

eBook 78
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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc.