Train Wreck! The 3 Types of Self-Destructive Corporate Tweets
Convince & Convert
MARCH 31, 2011
As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. The answer in this scenario is the Three A’s: Acknowledge, Apologize, Authenticity. A more recent occurrence was from my friend April Riggs, formerly the community manager for Sweet Leaf Tea.
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