Train Wreck! The 3 Types of Self-Destructive Corporate Tweets
Convince & Convert
MARCH 31, 2011
As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. The answer in this scenario is the Three A’s: Acknowledge, Apologize, Authenticity.
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