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Sysomos Acquired By Marketwire

Dave Fleet

Note: CNW Group is a 76design client. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Jive Software. January 2010. February 2010.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. You can track a group of your competitors to identify how they are performing in relation to SEO, social media etc. Customer engagementEngage with the customer directly through the platform on Facebook or Twitter.

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The Trouble With Social Media Listening

Janet Fouts

I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Listening is the most important part of any social media strategy.