Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc. Imagine if something was about to trend that was really negative about your brand, I think you’d want to know about it!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

MAY 20, 2012

What words are used in association with our brand? Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. Your Needs Determine the Category of Software. Where is this chatter occurring?”

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Janet Fouts

APRIL 18, 2011

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For starters build a list of all of the keywords you think people may be using when looking for your brand. For those that do see the value there’s still a problem, and that’s HOW to listen.

Social Media 136

Social Media Attensity SM2 Radian6 136