Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. As a result, they have a direct view into customer preferences thanks to social data. However, only 29% of marketers use social data to assess campaign performance.
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