Using Social Listening to Reveal Actionable Insights
Talkwalker SM
APRIL 26, 2016
Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph.
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