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Do I Really Need a Social CRM for My Business?

agora pulse

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

white paper. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

What is the source of the largest share of social traffic to websites? (It’s Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 25 Social Media Facts and Statistics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be). And many of us in the social media space are guilty of that particular sin.