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Should My Business Bother To Have Social Media KPIs?

agora pulse

If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Reach is a bit like the CPI (cost per impression) metric. If you are monitoring this yourself, then the best way is to set up your Google Analytics Conversions feature.

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Unlocking insight: the power of data visualization

Sprout Social

Data visualization and big data Big data refers to huge volumes of data that are too complex to manage using traditional processing tools. Due to its high volume, high velocity and high variety, it has the potential to generate a wealth of insights using the right analytics tools.

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Getting Started With Facebook Ads

Lucy Hall

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. If you wish, you can create an ad aimed at generating more likes to your page or to generate more traffic to your website.

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