Twist Image

JANUARY 25, 2015

He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more).

Bazaarvoice 40

Bazaarvoice Brands Message Boards Startup 40

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Dave Fleet

SEPTEMBER 28, 2012

What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about cost avoidance? What about driving people to sign up to receive information over time?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

SEPTEMBER 10, 2012

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Lisa also recently authored a guest post here on web analytics and lead scoring. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257