Convince & Convert

AUGUST 10, 2010

Raj Kadam : The question we ask is whether the specific data is useful to marketers. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. We’ve increased data availability by one or two orders of magnitude in just three years. If it’s not, then we don’t.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Ethan [link] udeme RE: The 'then what' question. Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof. I'll email you some thots soon.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 3) I liked the premise of this but always questioned whether it was sustainable beyond the this is cool stage? 23) One of my favorite tools of 2010 came from Flowtown.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152