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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Facebook / LinkedIn / Google Plus metrics (i.e. followers/fans/circles, how complete is their profile, level of activity).

Vocus 184
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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here is a list of places where you can syndicate your content: AllTop. The world’s best thinkers on social media covering Twitter, strategy, search, ROI, policy, metrics, marketing, influence, Google+, Facebook, and more.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Allowing for and creating communities. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. link] Josh Gunkel This is a great summary of tools.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. They have motivations that are specific, particular and important.