Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

Mindjumpers

MAY 24, 2012

Best Use of Ad Banners on Social Media Platform – EA Battlefield 3 YouTube banner – Scholz & Volkmer GmbH. Best Reputation Management – Ideas for Good Campaign by Saatchi & Saatchi LA. Best Reputation Management – Ideas for Good Campaign by Saatchi & Saatchi LA.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. Useful and appropriate.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 27, 2010

And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been).

Social Media 133

Social Media Strategy Airlines Types 133