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7 ways to use social media for market research

Sprout Social

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. Beyond searching for branded keywords and phrases, consider checking your social inbox for direct messages that contain constructive criticism. — Dr. Erica M.

Research 144
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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Practice Transparency.

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Social Media Club Hawaii Celebrates Ma Ka Hana Ka ?Ike

Bare Feet Studios

The winner was a small nonprofit based in Hana, Maui, supported by Rick and Kirsten Rutiz to teach the high school youth about construction. Hawaiian Airlines , Bare Feet Studios (yours truly), and the Prince Kuhio Hilton Waikiki provided transportation and lodging for Rick and Kirsten over the six month support period. Ma Ka Hana Ka

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Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

This saves time and prevents misinterpretation of your responses (especially on Twitter). Use Twitter threads to connect new posts to old posts and use hashtags consistently to spread the messages broadly. Use Instagram Stories rather than the main feed to show progress over time. Follow Lauren on Twitter @LaurenTee. .