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3 ways to adapt content for the era of social media entertainment

Sprout Social

Take, for example, budget airline, Ryanair. Their content isn’t just another marketing asset, it engages their customers and builds a sense of community where audiences share a laugh and their adventures on the airline on social. aerovidsgermany I will always love Ryanair ? aerovidsgermany I will always love Ryanair ?

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

So, what does your business need to do to make sure you’re taking advantage of this community-building tool? At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. Here are five of our favorite tips: 1) Give us the BTS!

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

3 Community Building & Customer Support podcasts. Recent episodes you might like: How Southwest Airlines Led With Social Media To Emerge From a Crisis. Recent episodes you might like: Facebook Ad Campaign Process: Build Audience, Leads and Conversions. Community Building & Customer Support.

Skills 40
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How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

In recent years, the use case for social media has gone beyond just marketing and it is now being used for customer service, community building, public relations, and more. Community Building : To gather advocates of your brand. Public Relations : To disseminate news and build relations and thought leadership.

Team 40