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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Take, for example, budget airline, Ryanair. Fenty Beauty, with over 2.4M

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

So, what does your business need to do to make sure you’re taking advantage of this community-building tool? At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. Here are five of our favorite tips: 1) Give us the BTS!

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

3 Community Building & Customer Support podcasts. Recent episodes you might like: How Southwest Airlines Led With Social Media To Emerge From a Crisis. In each episode, Jordan Powers interviews a member of the Instagram community to uncover insights to growing a following, building a community, and making an impact.

Skills 40
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How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

In recent years, the use case for social media has gone beyond just marketing and it is now being used for customer service, community building, public relations, and more. Community Building : To gather advocates of your brand. Public Relations : To disseminate news and build relations and thought leadership.

Team 40