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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. It tracks mentions of your brand in 42 different languages. Is all that social media activity paying off?

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists. FREE MONITORING SERVICES.