Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. So why bother?

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers.

Engagement 45

Engagement Alterian ROI Loyalty 45

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers.

Engagement 40

Engagement Alterian ROI Loyalty 40

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200