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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Think AdWords isn’t important? For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. B2B Lead Blog ). Conductor Blog ). 3 SEM Facts.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Google AdWords lets you calculate this as Impression Share and takes into consideration your campaign and keyword settings to determine this “potential” visibility. Here’s how to find this dat: from your Google AdWords account, go to the Campaigns tab and click on the columns icon.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

iSpionage is a search marketing competitive intelligence provider. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors. Most Shared Article in 2015: AdWords Income Targeting: Can You Find It? (98 Inside Adwords.

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. You do need a Google AdWords account but that doesn’t force you to advertise.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her latest posts include Official Google Voice iPhone App Review , Facebook Messages: Moving Closer to Human Contact , and The Future Price of a Hashtag. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Follow her @corvida on Twitter. Cori Padgett. Mary O’Brien.

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