Oktopost

SEPTEMBER 4, 2020

When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. In addition, Facebook is by far the more mature advertising network. The ad tools Facebook offers out-of-the-box to its advertisers far surpasses those provided by Linkedin.

B2B 150

B2B LinkedIn Facebook Statistics 150

ProBlogger

JUNE 30, 2014

Conversely, if your priority is the reader experience and not necessarily the revenue, it is recommended that you place these units on the right hand side of your page. Utilizing a marketplace allows you to set the cost for your ad inventory as opposed to simply accepting what Google or an Ad Network is going to pay you for your inventory.

Advertising 46

Advertising Adsense Brands RFP 46

Sprout Social

SEPTEMBER 6, 2018

Cost Per Mille (CPM) : Cost per 1000 impressions. This is most often measured for brand awareness. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48 CPM with the brand awareness objective. You will pay in CPM.

Cost 111

Cost ROI Advertising CPM 111