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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. FriendFeed’s activity for me has ebbs and flows.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

On a particular forum I am active on (yes, I still use them!), A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why. I noticed someone asking for advice.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Judging from your active history on Digg, it is apparent that you are very aware what constitutes a violation. Reply peaiotj November 8, 2007 at 2:38 am Time for you to find another social news site, befcause you sound like a sycophant at the end there grovelling before Kevin Rose. Your actions are far from innocent.

Digg 100
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. 8 Tips for Blogger Outreach : Networking is important, but how do you reach the influencers you’re looking for? 50 Kloutless Ways to Get Value from Twitter : …or any social network, really.

Marketing 264
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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

And at the very least, claim your identity on the applicable (and at the minimum, popular) social media communities before someone else does whose presence — under your name — could be detrimental to your marketing efforts. And get your account started and active immediately. Be proactive, not reactive. My mistake.