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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Sentiment 137
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How To Use User Generated Content To Bring More Customers

Keyhole.co

User-generated content (UGC) refers to any form of content β€” such as text, videos, images, reviews, and social media posts β€” created and shared voluntarily by customers, fans, or followers of a brand, often based on their genuine experiences and opinions. million users on social media, garnering a total of around 3.4

UGC 52
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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. Going forward, social media marketers will need to be more agile than ever before. It’s not our job to be edgy and rude and provocative on social media,” Jen explains.

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The Metaverse: What it is and why it matters for brands

Sprout Social

The internet we know and love todayβ€”social media, apps, live streams, e-commerceβ€”is known as web2. It’s like the early days of the internet and social mediaβ€”we knew they were impressive innovations, but we didn’t know they would become an integral part of culture and business.

Brands 121