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The role of artificial intelligence in business in 2024

Sprout Social

The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency.

Patterns 119
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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 113
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AI Marketing Tools To Help You Win in 2024

Hootsuite

Ready to step up your social media marketing with a little help from artificial intelligence? Read on for our master list of the best AI marketing tools for 2024. AI marketing tools for social media 1. Hootsuite Managing social media = 25 jobs. It’s seriously easy.

Tools 100
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The Top 10 TikTok Trends For 2024

Keyhole.co

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024.

Trends 59
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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Applications of a sentiment analysis tool Top 15 sentiment analysis tools to consider Use sentiment analysis tools to make data-driven decisions back by AI What is a sentiment analysis tool? Applications of a sentiment analysis tool Sentiment analysis tools are revolutionizing how businesses understand and respond to customers.

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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2. Is it Mark Zuckerberg’s latest big idea , or a techie’s newfangled dream?

Brands 114