Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. More Focus on Multiple Placements & Automatic Buying. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

Ignite Social Media

JUNE 3, 2021

While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Impressions: The number of times your ads were on screen.

Analytics 154

Analytics Brands CPA Overview 154

Ignite Social Media

FEBRUARY 23, 2021

billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). users spend more time in the Reddit app than they do in the Instagram, Snapchat, Twitter, or Pinterest apps (source: App Annie , 2020). In 2019, Reddit shifted from a CPM to a CPC buying model.

Reddit 78

Reddit Tips CPM CPC 78

Hootsuite

SEPTEMBER 9, 2020

Conversion: Increase purchases or leads via your site or app, make cata, or drive foot traffic to offline stores. Source: Hootsuite Digital 2020 Report. Posted by The Underground Dance Centre on Monday, June 15, 2020. They’ll appear between conversations. Conversion. Source: Hootsuite Digital 2020 Report.

Advertising 145

Advertising Social Media HootSuite How To 145