article thumbnail

10 Unique Ways to Use Instagram Guides for Marketing

Hootsuite

It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. But with worldwide travel bans in place, Instagram decided to launch the feature in May 2020 with a wellness theme. If you search by geotag, select the post you would like to include.

Instagram 145
article thumbnail

15 Simple Ways to Increase Instagram Engagement

Hootsuite

For context, our Digital 2020 report shows that, on average, business accounts post content to their Instagram feeds 1.7 Shipping companies are eyeing new routes as sea ice cover in the Arctic continues to dissipate from climate change. A post shared by SeaLegacy #TurningTheTide (@sealegacy) on Jan 25, 2020 at 7:11am PST.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. Tools like hashtags , geotags, and people tags and shopping tags can all boost the reach of organic content if you know how to use them. Technically the company is an apparel retailer. How the company treats its people.

article thumbnail

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

For some SaaS companies, this functionality would be enough to tell their tech team to hang a “Gone Fishing” sign in their office while their customers continued to manage social with their tool. Geotagging posts. Another tactic to increase reach and exposure is to add a geotag (or location) to your posts.

article thumbnail

How to make Instagram Guides and 6 examples to inspire you

Sprout Social

In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. They make it easy to curate a Guide using posts from certain geotags. Place Instagram Guides. Post Guide examples.

article thumbnail

How to Schedule Instagram Posts

agora pulse

My marketing agency works with high-level finance companies that can have multiple layers of approval before a post can go live. With Agorapulse, companies can add additional employees to the dashboard to approve Instagram posts before they go live. How Companies Can Retain Corporate Control. Instagram scheduling example.

article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app. Employees might share specific details about a new product launch, or they might give a behind-the-scenes look at company culture. Endorsement. Influencer.

List 145