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#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Sprout Social

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

Tools like hashtags , geotags, and people tags and shopping tags can all boost the reach of organic content if you know how to use them. Focus on building your brand, audience, and community. That could mean entertainment value, pearls of wisdom or motivation, or the opportunity to connect with a community. No shortcuts here.

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6 ways social media can improve customer service

Socialmedia.biz

Be Part of Their Community. In 2016, calling a business (only -gasp- during business hours) or sending an email is akin to sending feedback via carrier pigeon. Actively engage in the community where your customers are spending their time. Make sure your social media channels are doing just that. Response Time.

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10 Super Easy Ways to Get More Traffic and Leads on Instagram

Socially Sorted

using Geotags to get 79% more engagement. A photo posted by Instagram Tips w/ #Sue (@theinstagramexpert) on Mar 10, 2016 at 11:16pm PST. #2 A photo posted by By Chalene Johnson (@instagramimpact) on Apr 13, 2016 at 4:10pm PDT. #3 A photo posted by John Chocolatier (@chocolatejohnny) on Feb 5, 2016 at 2:52am PST.

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7 Important Instagram Features Your Brand Should Know

Sprout Social

In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. — Canadiens Montréal (@CanadiensMTL) August 8, 2016. A photo posted by Bright Antenna Records (@brightantennarecords) on Aug 12, 2016 at 12:07pm PDT. ” And more times than not, one community manager controls multiple accounts.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Community management. Community management is the art of building up online (and offline) relationships among people holding an interest (or a few) in common. More info about community management: How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed. CTR is the metric that lets you know.

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6 Creative Social Media Tactics to Produce Better Content

Sprout Social

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. — BarkBox (@barkbox) November 20, 2016. Build Local Connections With Geotags. Happy Friday!