Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 142

Statistics Marketing SMS Research 142

Bill Hartzer

DECEMBER 16, 2013

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. Be strategic.

SMS 97

SMS Strategy Wireless Mobile 97

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

comScore 199

comScore Smart Phone SMS Advertising 199

SocialFish

OCTOBER 14, 2019

Whether it’s robocalls from telemarketing companies, unwarranted SMS from service providers, or endless emails about drugs that purportedly work for every ailment under the sun, the same applies. Everyone hates spam. Since its inception, email, in particular, has had a relatively increased vulnerability to spam. Rely on Multiple Services.

SMS 20

SMS Content management systems Sites Cost 20

agora pulse

DECEMBER 15, 2016

Marketers are attached to their mobile devices and finding new ways to access information on-the-go, especially through social media apps. The number of monthly active users in the social media app has consistently grown since 2014 when the service had only 200 million monthly active users. We live in an increasingly-mobile world.

Social Media 60

Social Media Marketing SMS Mobile 60