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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Take inspiration from pop culture, current events, and memes.

Tips 121
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article thumbnail

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Take inspiration from pop culture, current events, and memes.

Tips 60
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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. growth in fans.