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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014. Take inspiration from pop culture, current events, and memes.

Tips 74

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014. Take inspiration from pop culture, current events, and memes.

Tips 60

How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. Glossier is ultimately the tongue-in-cheek, cool girl of social media who is authentic unlike many of their peers from beauty industry.