How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. In September 2014, the hashtag #WhyIStayed trended on Twitter to highlight why men and women had chosen to stay with an abusive partner.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Understanding Memes #PoopTweet and random stuff. Random Joke Memes. Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. Any sports Grand Final, or viral meme may trend at any time. The old way of categorising the world (Animal OR Mineral OR Vegetable) now allows for multi-descriptor on a single object (including sentiment).

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub.

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

For one thing, they represent an important indicator of consumer sentiment. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014. Take inspiration from pop culture, current events, and memes. If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

For one thing, they represent an important indicator of consumer sentiment. Bud Light had the right idea when it created an American flag out of emojis to celebrate Independence Day in 2014. Take inspiration from pop culture, current events, and memes. If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own.

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. User sentiment analysis shows that the brand received more positive than negative vibes from Facebook user comments. From 32K fans in Nov 2014 to over 1.3M