Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. And all of it finds relevance in pop culture and media.
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