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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. And all of it finds relevance in pop culture and media.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. What Emojis Mean for Marketers. Emojis hold real business value for a few reasons.

Tips 119
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How to remain agile when your priorities shift

Sprout Social

Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. In 2014 we launched #MyMadcap.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

For one thing, they represent an important indicator of consumer sentiment. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. What Emojis Mean for Marketers. Emojis hold real business value for a few reasons.

Tips 60
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Why brands transition from Social Studio to Sprout Social

Sprout Social

Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. In addition, our recent acquisition of Repustate adds 15 years of proven success in sentiment and textual analysis. Sprout is a social team favorite for a reason.

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. growth in fans.

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Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Well, that actually happened on American Apparel’s Tumblr page in 2014. Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing. And there is so much more you can do with sentiment analysis tools to make sure you spot troubles ahead.