2025

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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO).

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Organic vs. Paid Reach: Start Making Impact

Sherrilynne Starkie

I rarely post anything political on social media. But when I reshared a news story on Linkedin about how a letter from US Secretary of Education to Harvard was posted online with a bunch of proofreading markup—it racked up almost 70k impressions. For context, most of my LinkedIn posts get maybe 500. I didn’t boost it. I didn’t plan it. But for LinkedIn’s community of professional communicators, the story hit.

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How to Troubleshoot Inflated Results in Meta Ads Manager

Jon Loomer

One of the challenges Meta advertisers face is determining whether the results they see in Ads Manager are real. While it’s important that the results are complete, there’s another issue that advertisers battle: Is this reflection of performance inflated? The inflation problem is one that advertisers often willfully ignore. Whereas an underreporting of performance may reflect poorly on their efforts, inflated results can make an advertiser look good.

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Instagram Adds New Features for Edits, Including Keyframe Editing

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Adds

Features 183
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AI in HR: 20+ Prompts to Use Now

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

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7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Social

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Creating a social media policy for your company

Oktopost

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

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Brand Identity, AI, and the Human Shift No One’s Talking About

Pam Moore

Brand, AI, and the Human Shift No One is Talking About In a world racing to adopt the latest tools and automate everything, most brands are missing something far more foundational: Identity. Not just your colors or fonts. Not just your logo, tone, or tagline. Not even your content calendar. Im talking about deep brand identity. Who your brand really is today.

Brands 146
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Ad Age Names Ignite one of America’s Best Place to Work in 2025

Ignite Social Media

Ad Age Names Ignite Social Media Best Place to Work in 2025 Ignite Social Media was today named one of Ad Age Best Places to Work for 2025 , one of only 25 companies our size in the United States to earn this honor. One of our core values is #greatworkplace, so this prestigious recognition is more than just an awardit’s a testament to our commitment to creating an exceptional workplace environment that prioritizes our most valuable asset: our people. “An agency is nothing but a colle

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Facebook Internet Tracking Settlement Payments Are Finally Going Out—After Almost 3 Years

Bill Hartzer

Its been a long wait, but the payments from the Facebook Internet Tracking Settlement are finally being distributednearly three years after claims were first submitted. If you were part of this class action lawsuit and selected PayPal as your payment method, you may have already received your funds today, April 10, 2025. A Quick Recap: What Was the Facebook Internet Tracking Lawsuit About?

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Storytelling with data: Strategies to captivate your audience

Hootsuite

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

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10 Secrets Every Social Media Expert Needs to Know

Sherrilynne Starkie

In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you’re managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, gleaned from my time working in the frontlines, will help you think like a social media expert.

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A Complete Guide to Meta Ads Attribution

Jon Loomer

Attribution, or how Meta gives credit to an ad for conversions , is central to advertising. But it’s more complex than just knowing the default is 7-day click and 1-day view. There are many layers to this that can lead to confusion and misinterpretations of results. My goal with this post is to provide a thorough explanation of every aspect of attribution to give you a fuller understanding of how it works and how to approach it.

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Instagram Says Trial Reels Have Helped Creators Significantly Increase Their Reach

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Says

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Marketing Hacks for the AI Era: Tips, Tricks, and Prompts for Smarter Digital Marketing

Convince & Convert

Did you know that 61% of marketers already use AI in their strategies ? Yep. Facts. (Human-verified facts!) And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. But there’s good news! You don’t need to be a tech wizard or have custom AI software or robots named Bob in your office to thrive.

Marketing 135
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Instagram has changed its grid layout – here’s everything we know so far

Oktopost

Goodbye, square grid Instagram has shaken things up once again, and this time, the update has everyone talking. If youve noticed your profile grid looking a little different lately, youre not alone. The platform has shifted from its iconic 1:1 square grid (1080 x 1080 px) to a taller 4:5 format for grid previews. As social media marketers, we know that adapting to changing platforms is a skill weve tested- and mastered – time and time again.

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Navigating the US TikTok ban: What brands need to know

Sprout Social

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

Brands 125
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Social Media Image Sizes in 2025: Guide for 9 Major Networks

Buffer Social

If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed.  Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.

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HR in 2026: Insights & Best Practices

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

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Instagram Features & Updates You Should Know in 2025

Ignite Social Media

Keeping up with Instagrams constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Trial Reels let you do exactly that. This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments.

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Social Listening: Your Customers Are Talking. Are You Listening?

Keyhole.co

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. The lack of attention may result in low engagement and conversion.

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Experiment: Does early engagement boost reach on Instagram?

Hootsuite

Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ?

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How Government Agencies Can Succeed in a Pay-to-Play Space with No Budget

Social Media Strategies Summit

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, thats no longer the case. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads.

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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)

Sherrilynne Starkie

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. What if something breaks? What if engagement tanks? What if your client launches a surprise campaign and expects you to jump in?

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How to Approach Meta Ads Targeting Now: A Detailed Guide

Jon Loomer

This isn’t 2017. Things don’t work the way they did back then. It’s time to abandon your old targeting strategy. It took several years of tests and curiosity to break through my stubbornness to come to this conclusion. It wasn’t easy to abandon my old ways. Your control over targeting is different now. But even when you can apply targeting restrictions, doing so often makes your results worse.

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X Will Soon Charge for Ads Based on the Size of Your Visuals

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from X Will Soon Ch

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The Rhode to riches - a deep dive into the brand and the audience that soared them to 1Billion

Audiense

How Hailey Bieber built Rhode into a $1B brand in 3 years through strategic audience building, viral marketing, and cult-like customer loyalty.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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Accessible social media posts: Engaging everyone in your B2B network

Oktopost

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

B2B 130
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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesnt mean leaving performance behind. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.

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The Most Up-To-Date Social Media Data From Buffer

Buffer Social

At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers.

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Best Practices for Creating Engagement-Focused Short-Form Videos

Ignite Social Media

Maximizing engagement with short-form videos isnt just about hitting post and hoping for the best. Whether youre on TikTok, Instagram Reels, YouTube Shorts, or Facebook Reels, how you craft your content plays a huge role in getting people to interact. At the core of an engaging short-form video are four key pillars: Natural Engagement, Strong Visuals, Accessibility & Inclusivity, and Platform-Specific Optimization.

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.