2023

article thumbnail

Meta Inks New Deal with Amazon to Facilitate Amazon Shopping on Facebook and IG

Social Media Today

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.

Facebook 206
article thumbnail

Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.

Campaign 209
article thumbnail

Yaccarino On Hot Seat As Ad Execs Urge Twitter CEO To Resign

Forbes Social Media

In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.

Twitter 145
article thumbnail

Reach vs. Impressions: What’s More Important to Track in 2023?

Hootsuite

All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.

HootSuite 145
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Social Media Today

More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.

Feed 209
article thumbnail

New Report Suggests that X Usage is Declining Amid Various Changes at the App

Social Media Today

New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.

Report 213

More Trending

article thumbnail

Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App

Social Media Today

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

article thumbnail

34 Predictions for Social Media Marketing in 2024

Social Media Today

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

article thumbnail

X is Considering Removing All Engagement Counts and Buttons on Posts, with Only ‘Views’ to Remain

Social Media Today

Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.

article thumbnail

Research Shows that the Majority of Marketing Professionals are Using Generative AI Tools

Social Media Today

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 216
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

4 Important Social Media Trends of Note for 2023

Social Media Today

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

article thumbnail

New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

article thumbnail

Meta Expands Its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 209
article thumbnail

YouTube Launches New Subscriber Analytics to Assist in Content Planning

Social Media Today

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 214
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

A Look at the Comparative MAU and DAU Stats for All the Major Social Apps

Social Media Today

Where does each social platform rank in terms of active users? Here's a look at the latest data.

Platform 210
article thumbnail

TikTok Is Exploring a Partnership With Google to Drive Search Traffic

Social Media Today

The new experiment has seen some users shown Google search panels within TikTok search results.

Google 214
article thumbnail

X’s Latest Experiment Will Charge New Users $1 To Engage in App

Social Media Today

X is looking to charge all new users, as part of its expanding efforts to combat bot armies.

article thumbnail

New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Musk Tells Advertisers to ‘Go F Yourself’ if They Don’t Agree With His Comments

Social Media Today

Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.

article thumbnail

4 Important Social Media Trends of Note for 2023

Social Media Today

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

article thumbnail

TikTok Adds More Metrics to Provide Further Insight into How TikTok Ads Drive Conversion

Social Media Today

TikTok says that traditional ad measurement approaches fail to adequately credit the value of its ads.

Metrics 190
article thumbnail

Instagram’s Experimenting With a New Notes ‘Wonder Wall’ For User Profiles

Social Media Today

For those times when you have many things that you would like to say, but you don’t know how.

193
193
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

X Adds New Job Search Element to Highlight Roles Posted by Companies in the App

Social Media Today

X has added a new search tool to showcase the various roles posted by brands in the app.

Company 200
article thumbnail

LinkedIn Experiments with Generative AI Prompts for Posts

Social Media Today

LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.

LinkedIn 214
article thumbnail

Meta Says that Threads Engagement is Lower Than it Would Like, as it Continues to Build the App

Social Media Today

Instagram chief Adam Mosseri says that the Threads team is working to drive more engagement.

article thumbnail

Instagram Announces Coming Interactive Features at ‘Instagram University’ Event

Social Media Today

Instagram announced a range of new features at its Instagram University event in New York.

Instagram 211
article thumbnail

LinkedIn Announces New Ad Performance Measurement Updates

Social Media Today

LinkedIn's rolling out some new tracking and attribution options for its ad tools.

LinkedIn 190
article thumbnail

X Withdraws From MRC Brand Safety Accreditation

Social Media Today

X says that it's currently not in a position to submit to MRC's accreditation process.

Brands 190
article thumbnail

Meta’s New Ad-Free Subscription Package Also Restricts Your Capacity to Run Ads in its Apps

Social Media Today

Reminder: Meta doesn’t really want you to sign up to its ad-free subscription package

194
194
article thumbnail

LinkedIn Outlines Updated, AI-Based System for Detecting Rule-Violating Content

Social Media Today

LinkedIn's new AI-based system enables enhanced optimization of its moderation workflow.

LinkedIn 184
article thumbnail

Meta’s Reportedly Exploring New Options To Reignite Threads Interest

Social Media Today

Can Threads capitalize on the opportunity sparked by Musk's reformation of Twitter?

Report 211
article thumbnail

YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

Social Media Today

The latest feature updates for YouTube, including live drops, and a TV app test.

YouTube 188