Social Media Today
NOVEMBER 10, 2023
There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.
Jon Loomer
JUNE 19, 2023
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.
Forbes Social Media
NOVEMBER 19, 2023
In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.
Hootsuite
APRIL 17, 2023
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
NOVEMBER 10, 2023
More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.
Social Media Today
OCTOBER 20, 2023
New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
NOVEMBER 17, 2023
Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.
Social Media Today
OCTOBER 26, 2023
What’s coming next in the world of social media marketing? Here are our predictions for 2024.
Social Media Today
OCTOBER 6, 2023
Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.
Social Media Today
JUNE 20, 2023
Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
Social Media Today
SEPTEMBER 20, 2023
Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).
Social Media Today
SEPTEMBER 29, 2023
The more nuanced channel member analytics will give you more insight into what drives sign-ups.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
SEPTEMBER 23, 2023
Where does each social platform rank in terms of active users? Here's a look at the latest data.
Social Media Today
SEPTEMBER 21, 2023
The new experiment has seen some users shown Google search panels within TikTok search results.
Social Media Today
OCTOBER 17, 2023
X is looking to charge all new users, as part of its expanding efforts to combat bot armies.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
NOVEMBER 29, 2023
Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.
Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Social Media Today
NOVEMBER 16, 2023
TikTok says that traditional ad measurement approaches fail to adequately credit the value of its ads.
Social Media Today
NOVEMBER 14, 2023
For those times when you have many things that you would like to say, but you don’t know how.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
NOVEMBER 16, 2023
X has added a new search tool to showcase the various roles posted by brands in the app.
Social Media Today
MAY 5, 2023
LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.
Social Media Today
SEPTEMBER 22, 2023
Instagram chief Adam Mosseri says that the Threads team is working to drive more engagement.
Social Media Today
OCTOBER 6, 2023
Instagram announced a range of new features at its Instagram University event in New York.
Social Media Today
NOVEMBER 28, 2023
LinkedIn's rolling out some new tracking and attribution options for its ad tools.
Social Media Today
NOVEMBER 21, 2023
X says that it's currently not in a position to submit to MRC's accreditation process.
Social Media Today
NOVEMBER 14, 2023
Reminder: Meta doesn’t really want you to sign up to its ad-free subscription package
Social Media Today
NOVEMBER 27, 2023
LinkedIn's new AI-based system enables enhanced optimization of its moderation workflow.
Social Media Today
OCTOBER 3, 2023
Can Threads capitalize on the opportunity sparked by Musk's reformation of Twitter?
Social Media Today
NOVEMBER 29, 2023
The latest feature updates for YouTube, including live drops, and a TV app test.
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