2024

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193
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Building a Consistent Brand Voice: Social Media Tips for SMBs

The Social Media Hat

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

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AI Tips for Social Media Marketers

Social Media Today

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

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Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging

ProBlogger

The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping away at your keyboard can really pay the bills? Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? Is it only really possible to make money blogging if you write about the topic of making money blogging?

Survey 55
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!)

Convince & Convert

I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging.

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A Comprehensive Guide to Meta Ads Targeting: 20 Resources

Jon Loomer

There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t so quick to move with these changes. They resist, and they’re mostly determined to apply their tried and true targeting strategies from years past. In some cases, these strategies still work — or work well enough.

Resources 184

More Trending

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TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages

Social Media Today

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 186
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Instagram Experiments With More Frames Within Carousel Posts

Social Media Today

For brands, the move could facilitate providing additional context on product announcements and listings.

Instagram 207
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What Social Media Marketers Can Expect in 2024

Social Media Today

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

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Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

Social Media Today

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 207
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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X May Look to Gate Some Video Content to X Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 196
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Universal Music Will Pull Its Tracks From TikTok

Social Media Today

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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No, X Isn’t Seeing All Time High Traffic

Social Media Today

Elon Musk has once again amplified a misleading chart about the platform's performance.

Platform 199
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Do You Need to Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 211
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Is There a Valuable Use Case for Generative AI in Social Apps?

Social Media Today

Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?

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Threads Chief Reiterates That Trending Topics Won’t Significantly Impact the App’s Growth

Social Media Today

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 195
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Instagram Updates Hashtag Search To Broaden Discovery

Social Media Today

The update will make it easier to find related content from all elements of the app.

Hashtag 210
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3 Steps for Establishing a Core Marketing Message

Social Media Today

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 214
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Are Marketers Incorporating Generative AI? [Infographic]

Social Media Today

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 206
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Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect

Social Media Today

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 203
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Do You Need To Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 207
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TikTok Announces New Partnership with the UK Olympic Teams for the Upcoming Games

Social Media Today

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 191
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Is Threads Catching On? A Look at How the Most Followed X Profiles Are Engaging in the App

Social Media Today

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

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Meta’s Looking to Help Instagram Influencers Create AI Bot Versions of Themselves

Social Media Today

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

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TikTok May Soon Enable Brands to Generate AI Bots to Pitch Products on Their Behalf

Social Media Today

The process would enable brands to create AI characters that sell their products in the app.

Products 186
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Meta’s Decision to Move Away from Political Content Does Make Sense

Social Media Today

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 199
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Importance of Ads to Big Tech Brands [Infographic]

Social Media Today

With X looking to move away from its ad reliance, its worth noting how difficult that task will actually be.

Brands 197
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The Upshot for Marketers as Social Media Platforms Evolve in 2024

Social Media Today

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 209
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Meta Continues to Develop its Fediverse Connection Options for Threads

Social Media Today

The Threads team says that more people will get access to new Fediverse connection options in the coming months.

Team 188
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X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms

Social Media Today

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 193
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Snapchat Demotes Controversial ‘Solar System’ Feature

Social Media Today

The function provides a representation of where you rank in your friends' social orbit.

System 187