Social Media Strategies Summit

JANUARY 28, 2021

Your voice is how you speak to your audience, from the nature of your content to the tone of voice. The tone they use reflects their ideal reader: professional, educated, career-oriented, etc. They balance this tone with the casual, digestible nature of Instagram for a brand-centric approach that encourages engagement.

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Instagram Engagement Brands How To 130

Ignite Social Media

JANUARY 27, 2021

When it comes to an event that is unforeseen, such as mass shootings, the sudden nature of the racial justice events we saw last year, or the Capitol Insurrection we saw just a few weeks ago, it’s important to immediately start to evaluate social feeds for conversation and tone. This goes for any reactive work too.

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Social Media Feed Feedly Eventful 155

Likeable

OCTOBER 7, 2020

This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . To start, let’s define what the “big three” terms (voice, tone, and style) mean. Tone: This is how you’ll execute your voice. Tone: This is how you’ll execute your voice. professional, casual, funny).

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Social Media Brands Guidelines How To 135

Buffer Social

OCTOBER 17, 2023

Whether it’s writing content, designing images, responding to comments, or sending DMs. From today, it knows what social network you’re on, who your audience is, and what tone of voice you’d like. So, we’ve added two extra options to tweak your tone. Buffer’s AI Assistant is not just smart.

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Social Media Hashtag Training Curation 84

Ignite Social Media

NOVEMBER 13, 2023

The warm earth tones catch the eye while the review headline “Feels like a warm hug” generates an emotional connection. invites participation in the comments. When you incorporate vibrant colors and movement with an engaging caption, it’s a recipe for viewers to like, comment, and share your post.

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Social Media Transportation Review Instagram 96

Social Media Strategies Summit

SEPTEMBER 22, 2023

You never know your luck; you might even find some nice comments.) Positive comments. Monitor for comments including your brand name and a question mark (but remember to exclude your web address, as URLs sometimes include question marks when shared on social media). Monitor for phrases like “{your brand/product} + worst.”

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Strategy FAQ Guidelines Policies 130

Keyhole.co

OCTOBER 31, 2023

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. They offered 40 different shades to match many skin tones. Keeping with the brand’s tone, their content is trendy, youthful, and playful.

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Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. They offered 40 different shades to match many skin tones. Keeping with the brand’s tone, their content is trendy, youthful, and playful.

Social Media 52

Social Media Strategy YouTube Trends 52

Jason Yormark

DECEMBER 18, 2014

It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone. Who can beat me in the comments? Here’s the thing…who friggin cares? You want to use the word visionary or innovate? Then use it. Not bad eh?

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Survey Reputation Education List 263

Ignite Social Media

OCTOBER 8, 2019

The upside of Twitter is that you have the ability to comment on trending news and events, as it is a very timely platform. Be selective and ensure that, though Twitter is a bit more playful than the other social channels, you’re sticking to your brand’s tone of voice. Does every topic apply to your business? Not always.

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Twitter Eventful Organization Platform 140

Keyhole.co

AUGUST 8, 2023

Sometimes it may seem that you work and work on your Instagram account to try and reach new audiences, have more followers, and have more comments, but all you end up with is… radio silence. 4 Tone Setting your brand’s tone is an essential part of your branding and, subsequently, content.

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Instagram How To Hashtag Analysis 52

Convince & Convert

NOVEMBER 4, 2021

Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. How will you respond to positive comments? You can set hours, scale teams, and establish processes, but this work never turns off. . But all complaints or questions need a response. .

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Communities FAQ Training HootSuite 178

Ignite Social Media

JULY 19, 2023

Automated DMs This feature, called Lasso, allows you to instantly and automatically send DMs to people who use certain hashtags or keywords in comments on your Instagram posts. With the Lasso feature, you can tell your audience to comment with your chosen hashtag and it will automatically reply to them with the link.

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Hashtag Software Instagram UGC 78

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. Like comment and subscribe. Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers. Develop a tone of voice.

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Hashtag HootSuite SEO Travel 105

Social Media Strategies Summit

JUNE 3, 2021

In addition, the Sheriff’s Office also uses a few other tactics to increase their engagement: Use creative calls to action (such as comment, tag someone who might be interested, or save this post), or hashtags to generate more engagement. Host giveaways on your agency’s platform where followers need to like or comment to win.

Engagement 149

Engagement Communities Video Tourism 149

Buffer Social

NOVEMBER 9, 2023

We work hard to make sure our tone is super clear in written communication, but there’s something about seeing someone’s face when you’re talking to them that can help you adjust while you're talking. Over to you The same might not be right for every company, but this is what works well for our global team.

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Handbook Meeting Team Conversation 93

Sprout Social

NOVEMBER 8, 2023

When a customer leaves a review, comments on your posts or shares a photo with your product, they’re expressing an emotion—such as joy, frustration or disappointment. Brand reputation : On social media, every like, comment or post shapes your brand’s public perception. This is where sentiment analysis tools can help.

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Sentiment How To Analysis Review 111

Webbiquity SMM

MAY 9, 2023

To track your engagement with your audience, monitor metrics like clicks, “likes,” shares, comments, and mentions. This strategy not only provides a framework for maintaining a consistent social media presence but also a tone and style that creates a cohesive experience for your audience. How do you know your tactics are working?

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Social Media Tips Marketing HootSuite 267

Waxing UnLyrical

APRIL 4, 2019

To do this thank them when they share your content, reply to their questions, engage with their content, response to comments and address negative comments. When engaging with your follower’s content, thanking them, responding to comments, and addressing negative feedback you have to sound like a person. Customer Service.

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Community building Communities Hubspot Guidelines 197

Sprout Social

MAY 18, 2023

What tone are competitors using? Your social media style guide should encompass all things copywriting—from grammar, mechanics and tone to how to approach writing for different platforms, audiences and formats. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

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Social Media Template Templates Skills 127

BeingOptimist

AUGUST 8, 2023

Understanding FTFY FTFY, or “Fixed That For You,” is primarily used as a response in text conversations to convey a correction or modification to a previous message or post, often to improve, rectify, make a joke, or sarcastically comment on the statement.

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Posterous Sentiment Forums Trends 75

Ignite Social Media

AUGUST 23, 2019

First things first is that you’re speaking as the brand and should make sure that your social tone and voice align. It’s also important to keep in mind what risk factors could come with responding, especially when it comes to comments that could stir-up controversy. Make sure to address comments on both sides of the spectrum.

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Engagement How To Communities Comments 131

agora pulse

MAY 29, 2020

Because his tone wasn’t coming across well online (partly due to a dry sense of humor, partly due to a language barrier). A user commented about how cloth face masks are clogging her pores and asking for a product recommendation. If anything, such random, rare posts come off as indifferent and tone-deaf during a crisis.).

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Social Media Management Social Media ROI Company 213

Jon Loomer

MAY 31, 2023

This includes things like tone, role, and how it should address certain questions. Let me know in the comments below! Settings I won’t cover every setting here, but I’ll cover those that are most important or impactful. This is where the learning curve is highest and there’s a lot of trial and error.

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Training Content URL FAQ 187

Sprout Social

FEBRUARY 15, 2024

Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand. Does that increase the level of engagement?

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Engagement Tips Loyalty Metrics 106

Buffer Social

NOVEMBER 30, 2023

Ultimately, I was posting, commenting, engaging, and networking in a few weeks.   However, there’s also a downside to such posts— while they might get you thousands of likes and comments, they won’t help you build a network of like-minded people and will hardly help you grow your business. 

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LinkedIn Newsletter Industry Platform 101

Buffer Social

AUGUST 3, 2023

However, you can consider creating with the perspectives of how people typically communicate on either platform: Instagram’s audience is very image-oriented, and the platform is milder in tone. Find your unique balance between the two tones and styles to get your communication sweet spot.

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Instagram Remix Feed Feedly 70

Jon Loomer

FEBRUARY 6, 2023

We now have AI that can respond to a loosely-structured question and give us the exact answer that we needed in a conversational tone. Let me know in the comments below! You have a short period of time to act before your page is going to get taken down. Click this shady link to dispute. Crazy Star Trek stuff. What do you think?

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Facebook Authentication Review Report 188

Ignite Social Media

DECEMBER 8, 2017

No matter what your content style or budget, your social posts should create emotional bonds with your audience through a unique personality and tone of voice. Your tone of voice has the ability to make or break your social strategy, so spend some time asking yourself what tone makes the most sense for your brand.

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Content UGC Instagram Social Media 99

Oktopost

APRIL 14, 2023

They can lengthen, shorten, simplify, and rephrase whatever they have been writing, as well as adjust the tone. The Post Wizard is available in the Post Console when creating social media posts, in the Inbox when writing comment replies, and in the Story Message Editor when crafting advocacy messages.

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Social Media Management Social Media Tools B2B 62

Writtent Blog

JANUARY 12, 2024

If you’re a freelance writer seeking diverse clients, include samples that span different tones and subjects. Consistency is key – maintain a uniform tone and style across your online presence, from your website to your social media profiles.

How To 52

How To Skills Journal Education 52

Hootsuite

JUNE 24, 2020

Or you’re called out for an embarrassing grammar typo in the Facebook comments. Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels. Is your brand’s tone playful and fun? Maybe it’s happened to you. Get the template now!

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Social Media HootSuite How To Template 145

ProBlogger

OCTOBER 13, 2021

You see there are a number of very successful blogs going around that have a perpetually negative or snarky tone to them. Negativity creates a culture that readers pick up on – look at the comments section of any successful blog and you’ll learn something about the blogger/s behind the blog.

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Blogger Construction How To Reputation 43

ProBlogger

OCTOBER 13, 2021

You see there are a number of very successful blogs going around that have a perpetually negative or snarky tone to them. Negativity creates a culture that readers pick up on – look at the comments section of any successful blog and you’ll learn something about the blogger/s behind the blog.

Blogger 40

Blogger Construction How To Reputation 40

Jon Loomer

JANUARY 16, 2023

I asked it to generate five headline alternatives that utilize different tones and focus on different benefits. Let me know in the comments below! But let’s get some alternatives to use for Multiple Text Options and other creative optimization. Check out the updated recommendations… That’s pretty amazing.

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Strategy How To Facebook Training 208

Buffer Social

DECEMBER 3, 2020

How to avoid tone-deaf marketing in uncertain times This post is part of the #BufferBrandSpotlight, a Buffer social media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Don’t be tone-deaf. Don’t be tone-deaf.

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Communities Engagement Community building Instagram 81

Sprout Social

JUNE 29, 2023

The lo-fi version outperformed the more polished version significantly—82,000+ likes and 2,100+ comments compared to 15,000+ likes and 249 comments on Instagram alone, drawing engagement from major brands such as Cheetos and even teams on their schedule. Why did it work?

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Content How To ROI Trends 113