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How to Set Up Lead Scoring Automation in Infusionsoft Based on Engagement

Jon Loomer

Or they become eligible to receive the latest email broadcast. It helps me be more efficient with my email broadcasts so that I send more emails to those who are clicking them and fewer to those who aren’t. The vast majority of emails that I send are value-based. Maybe it triggers a phone call from a sales rep.

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3 Ways to Add the Facebook Pixel to Your Website

Jon Loomer

Some marketers remain slow to add the pixel — or add it correctly. Install Your Code Manually with Google Tag Manager. The goal: Add the base pixel code immediately before the closing HEAD tag on every page of your website. If you choose to use Google Tag Manager, follow these two primary steps… 1.

Facebook 205
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. And it’s uniquely business. Deep, Relevant B2B Audience Insights.

LinkedIn 177
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 109
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3 Ways to Add the Facebook Pixel to Your Website

Jon Loomer

Some marketers remain slow to add the pixel — or add it correctly. Install Your Code Manually with Google Tag Manager. The goal: Add the base pixel code immediately before the closing HEAD tag on every page of your website. If you choose to use Google Tag Manager, follow these two primary steps… 1.

Facebook 148
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3 Ways to Add the Facebook Pixel to Your Website

Jon Loomer

Some marketers remain slow to add the pixel — or add it correctly. Install Your Code Manually with Google Tag Manager. The goal: Add the base pixel code immediately before the closing HEAD tag on every page of your website. If you choose to use Google Tag Manager, follow these two primary steps… 1.

Facebook 146