The Realtime Report

FEBRUARY 11, 2022

Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services. Adtaxi —one of the nation’s fastest-growing digital marketing agencies, today announced the results of its annual Consumer Streaming Trends and Super Bowl Viewership survey. Cable penetration was over 50% just 3 years ago.

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Survey Trends Sample Samples 91

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

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Social Media Strategy Influencer LinkedIn 240

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

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Survey Brands Sentiment Template 93

Writtent Blog

DECEMBER 20, 2023

Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing. Use these steps to create a content marketing strategy that will take your business to the next level. Publish and share your content across as many platforms as appropriate.

Strategy 98

Strategy Content How To Marketing 98

Audiense

MARCH 18, 2021

Ask any marketer what a typical day looks like and we’ll be able to reel off a list longer than your arm. Social media scheduling, briefing creative and agencies, creating that newsletter, producing a deck for the sales team. Marketers juggle a lot of priorities and we’re expected to deliver across all our campaigns… and then some.

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Survey Research Strategy Marketing 148

Audiense

MAY 6, 2021

Looking across industries, marketers are working harder than ever to create campaigns that resonate. Reaching new audiences and engaging existing customers are key to increasing long-term profits, but to target them effectively, we need to understand them on a deeper level.

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Survey Strategy Marketing Campaign 157

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. These insights help brands personalize content for marketing and advertising.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Brand surveys. Source: Marketoonist.

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Strategy Brands Hubspot Survey 131

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

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Advertising Social Media Strategy Tools 105

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

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Strategy Sentiment Marketing Analysis 129

Ignite Social Media

MAY 26, 2022

Adopting a future-proof social media strategy will help you stay ahead of the curve. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Now, what can you do to make sure your social media marketing strategy remains effective in the years to come?

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Social Media Strategy Marketing Influencer 156

Social Media Strategies Summit

MARCH 6, 2024

At this point, it’s worth stopping to sense-check your findings by surveying your existing customers. If you’ve got a reasonably sized email list , survey your subscribers about the platforms they use and the content they engage with. Read more: Best Practices for Using Social Media Listening to Improve Your Marketing Strategy 8.

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Social Media How To Survey Analytics 213

Sprout Social

OCTOBER 26, 2023

From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started. Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal.

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Statistics Influencer Strategy Marketing 128

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? In fact, surveys show that the majority of Facebook users follow at least six brands. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Whatever the case may be, your first step is setting up an effective social media strategy. Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy.

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Social Media Strategy Marketing How To 171

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task? Source: Hootsuite 2021 Social Trends Survey. Source: Instagram.

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Questions Social Media Strategy Survey 142

Social Media Strategies Summit

MARCH 28, 2019

According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketers surveyed expect to increase their content marketing budgets in 2019 compared with 2018. Read on for our top 10 content distribution strategies and make sure your content gets seen in 2019.

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Strategy Content Marketing Influencer 188

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in. To do this, they tap into Tagging.

Strategy 123

Strategy Brands UGC Marketing 123

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring. Challenges.

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Survey Report Social Media ROI 225

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. In this post, you’ll uncover: What a customer experience strategy is. What is a customer experience strategy?

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Template Templates Strategy HootSuite 77

Mindjumpers

JANUARY 11, 2012

This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

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Survey Report Social Media ROI 250

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. This strategy forced us to really think about why a user visits a platform.

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Strategy Metrics Team Social Media 108

Koka Sexton

AUGUST 11, 2023

In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices. What Is the Role of Documented Strategy & Budget Allocation? This is why measurement is such a critical part of content marketing strategy.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

Social Media 101

Social Media Strategy Team Review 101

Hootsuite

SEPTEMBER 1, 2021

Here are the best strategies for making money on the app. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Strategy 1: Partner with a brand you trust. Strategy 2: Partner with an influencer. This is the reverse of the first strategy.

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Strategy How To Authentication Influencer 139

Social Media Strategies Summit

NOVEMBER 12, 2020

Here are some effective strategies to use social media for small business marketing to stand out in the local market. In a recent survey, 90% of consumers indicated that authenticity is an important factor when deciding where they spend their money. Choose the Right Platforms. In other words, show the humanity of your business.

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Small Business Social Media Strategy Flipboard 231

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . 7 Growth Hacking Strategies for 2021.

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Strategy Metrics Process B2B 144

The Realtime Report

JANUARY 23, 2020

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy. In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer. Influencer marketing is big business. Ongoing feedback is essential to drive positive promotion forward.

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Strategy Survey Marketing Authentication 103

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. The post Why P2P Texting Should Be Part of Your Marketing Strategy in 2021 appeared first on Social Media Strategies Summit Blog.

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Strategy Marketing SMS Mobile 209

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy.

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YouTube Trends Strategy Content 139

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? 6 quick tips for creating an employee engagement social media strategy.

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Engagement Social Media Strategy Tools 139

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Adjust your 2020 social strategies and goals.

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Strategy Metrics Hubspot Retail 143

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Clearly, any social listening strategy is only as effective as the keywords you track.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Social Media Strategies Summit

MAY 19, 2022

Many successful content sites implement content curation as a core strategy. You can also create a list of your favorite content providers and do a quick survey of them each day. There are plenty of viable content curation strategies that don’t involve a single tool. Share Survey Results. Facebook Fan Pages.

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Social Media Content UGC Curation 264

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics.

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Survey Compete Forums News 259