Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Koka Sexton
DECEMBER 26, 2022
This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. This offers a comprehensive look at using behavioral science to promote customer action and loyalty. These factors include social, psychological, and economic factors.
Let's personalize your content