Direct Marketing Observations

JUNE 21, 2010

Using Twitter to Grow Your Business. Twitter describes itself as “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” This free, one-hour session will cover how to: Establish and build your Twitter presence. Live Webcast June 23, 2 PM ET / 11 AM PT.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

JANUARY 12, 2012

Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? So you have to think about things like: Site design that incorporates SEO. Social site design geared towards your target audience. What are your favorite sites?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

MARCH 4, 2010

I’ve been preaching about the importance of video for the lazy obese culture that we promote and have become, with that being said, Mypypeline.com realizes that perhaps the best way to be effective is to have a video site devoted to health and fitness, though the name is odd. This site rocks. Sparkpeople can you say busy?

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JULY 15, 2011

And I remember that very first day that I got a look at the site that it wasn’t right. I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. What has changed is that we the users have redefined how we use Twitter.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

MAY 13, 2011

Yet one of the points that he made and its one that I have maintained for a while now is this: Social might be the cool new alternative to a static web presence but what If Facebook, Twitter and Youtube go away tomorrow? To Rogers point he states the following as a benefit to the old school web site. And it’s simple really.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

JANUARY 14, 2010

2) Always wondered about the “other&# social sites that might be out there? 7) Ever since Jeremiah Owyang joined Altimeter Group , he hasn’t been as visible on Twitter as he used to be. As their name belies, Find better Twitter tools and share your favorites. If you are not following him on Twitter, you should be.

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RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

JULY 20, 2011

That means providing you with the business services, tools, entertainment outlets and peripherals that can casually prevent you from thinking you need to use another service or site to achieve said service or tool. Let’s say you currently use Facebook, Twitter, Linkedin, Ping, and half a dozen lesser social enabled sites.

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

MARCH 1, 2017

That means twitter content will not necessarily play well on Facebook and or Facebook content will not necessarily work on Linkedin-particularly after LinkedIn’s latest site changes*. What do the people want? Give it to them. It’s not so much the what as it is the how.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

JANUARY 26, 2010

1) First up is a fun site. This site is so chock full of wisdom its not even funny, well actually it is, but check out Tweeteorites. Forget Facebook and Twitter, For B2B, it’s all about Linkedin. My word to you, point your efforts towards B2B. IMHO, this is bloody simple and easy to use. how to win. If so, in what way?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

FEBRUARY 5, 2010

Note: I’m also including hyperlinks to sites that add more value to how and what you will do with these tactics. 2) Demonstrate for corporate executives the increase in visibility from search rankings that result from searchable presence on social media sites. Make sure you open them. 3) On-going social media education !

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MARCH 18, 2010

1) Get a Twitter account. Beyond just having a Twitter account that’s not doing much, learn how to use it to your advantage. You can listen for opportunity and you can use Twitter as an ad hoc arm of customer service and reputation management. Pay particular attention though, to the Question/Answer section of Linkedin.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

NOVEMBER 4, 2011

Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. As if SBucks had just rewritten the books on how to engage- when at the end of the day, they didn’t do anything other than just set up a Twitter account early on.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

AUGUST 25, 2011

We use Twitter to let people know what we’re doing right now. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? The sites are shut down, the social profiles are dormant and the person has just disappeared from the social ecosystem.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

JULY 8, 2010

Already, Twitter is full of people shouting “click on my junk!” For anyone following this meme on Twitter, Fast Company recently launched a site called “ Influence Project ”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. This isn’t influence. Amber Naslund.

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

MARCH 1, 2012

Regardless of who built the site, the meta tags that lie underneath can tell you a lot about what a company thinks they are, of how they view themselves. Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest.

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. One of the things that Linkedin took away that I personally saw value in was the QA (Question/Answer) section of the site. Let’s stop for 30 seconds and re-look at that value of each.

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LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

FEBRUARY 16, 2010

And what ultimately happens is we make guest appearances on these social sites. We blow in for a drink and we’re back out the door. What does this all mean? It means we can’t scale too well.

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

APRIL 19, 2010

Tweet on Twitter. Know all social sites that your child is a part of it. Create rules of engagement on social sites that are built on being “accountable&# to you for their actions-A 3 strikes rule is not a bad idea. Create a blog on WordPress. Comment on any blog anywhere. Create a song. Create a network via Ning.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 10, 2011

Because social media is “still&# new and still growing, the thinking can be that there is always someone new coming to the party that may or may not be reading content for the first time, seeing a site for the first time and using an app for the first time. How many times can we read the 10 ways to use Twitter for your business?

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. I start and end my day with this site.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

OCTOBER 12, 2010

In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# And it wasn’t pretty. These are the times that we live in.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

FEBRUARY 2, 2010

The twitter based chat will take place on Tuesday 02/02/2010 at noon EST. To participate follow #sm45 on your favorite Twitter client or on our live site. Q2) Do companies have time for social media? Q3) Are there quick tactics that can be used to build company enthusiasm around SMM? via hashtagsocialmedia.com.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

AUGUST 24, 2011

It’s a given that sites will have social components now-The hard part used to be finding people who could carry out the idealistic social initiatives aligned with the campaign, not any more. For those of you with an agency background, social is now just a part of what one does when creating a campaign. Same with design.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

FEBRUARY 25, 2010

Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created Twitter account that results in10% CTR and 2-3% sales on all links. Created a Flickr campaign to optimize their thousands of images and to contribute to Universal search results.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

DECEMBER 8, 2011

We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. When Jason first called me, he was looking for ways to brand his previous company.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

MAY 3, 2010

If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees. To follow along and add your POV simply track #sm58 via any Twitter client or follow along via our LIVE page. via hashtagsocialmedia.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 11, 2010

I can tell you from first hand experience how difficult it can be sometimes when any copy or any site designs that you create have to then pass the litmus test of legal. What I’m saying is that if you have questions, go to Twitter and ask a trusted and valued resource. I rely on my network. Rely on yours and get started.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? 21) Regretsy was one of my favorite sites of 2010-where DIY meets WTF. 2010 was a heck of a year in so many ways wasn’t it?

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

OCTOBER 6, 2014

For teens, sites like Facebook allow for similar performances in front of engaged audiences. Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. It resonates.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

AUGUST 20, 2015

Just now on Twitter I was curious about the Ashley Madison scandal. There’s a tribe and a site for everyone. Particularly, it was a paid search placement on Twitter on behalf of crisis management. Sh*t is getting ready to hit the fan again. So I did a trending hashtag search on the topic. Pun intended.

Marketing 100

Marketing Paid Search Privacy Hashtag 100

Direct Marketing Observations

JULY 19, 2010

Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. Twitter is your peer network. I don’t want my Facebook friends to receive my Twitter updates. Linkedin vs. Twitter vs. Facebook vs. Myspace. But what if each network has specific audiences?

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

SEPTEMBER 8, 2010

Lady Gaga - 6,132,774 Twitter followers. She is the #1 person on Twitter. According to the Pew Research Center , Three-quarters have created a profile on a social networking site and One-in-five have posted a video of themselves online. That might be all you need to know. This one is yours. Will it be LBS? Social commerce?

Social Media 180

Social Media Smart Phone Apple Video 180