Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Identifying Prospects.

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Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

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Sentiment Analysis Patterns Price 102

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. twitter’s main character today is a master’s degree in social media. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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Social Media Management Social Media HootSuite Training 126

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? Analyze by content type or topic category.

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Data Metrics Sentiment Analytics 122

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 129

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.)

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Data Social Media Sentiment Team 140

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

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Tools HootSuite Team Social Media 63

Sprout Social

JANUARY 18, 2022

In Sprout, Listening Topics can be designed using pre-built templates or through custom queries. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment.

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Skills Sentiment Team Press Release 126

Sprout Social

MARCH 7, 2022

This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun.

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Survey Brands Sentiment Template 91

Hootsuite

JANUARY 22, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Get the template now! To save time, you can create templates for common responses.

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Social Media HootSuite Template Templates 145

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

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Data Sentiment API Analysis 94

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. The strategy is very similar to good ‘ol regular influencer marketing. Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service.

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Marketing Authentication Template Templates 102

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

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Sentiment Metrics Hashtag Review 96

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Shaping strategies around the vocal minority will only get you so far. A holistic content strategy plan includes behind-the-scenes metrics. What about everyone else?

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Social Media Content Lurker Metrics 134

Hootsuite

APRIL 12, 2021

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Route and Prioritize: Organize your teams and queues based on who can best respond to each customer, with automatic identification of high priority tickets by assessing customer information, topic, and sentiment.

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HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Their Twitter profile proudly displays #BlackLivesMatter. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment. If sentiment is trending up or down.

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Reputation Sentiment Loyalty Nielsen 89

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions.

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Campaign Social Media Tools Hubspot 123

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Set your launch goals. Time your launch. Prepare for customer support.

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Products Social Media FAQ Sentiment 134

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Plan everything out thoroughly and create a creative strategy brief and a storyboard. Pinpoint your goals.

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Video Social Media How To Trends 127

Sprout Social

DECEMBER 7, 2021

According to Sarah Chapman , Digital Strategy Director at CareSource, navigating these changes has primed social media managers for senior leadership roles. Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Explore the themes and patterns of the conversation and general sentiment. Assess which moments are right for brand involvement.

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Eventful Social Media How To Sports 112

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. The sooner you can replace Social Studio, the sooner you can start crushing your social strategy.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JANUARY 11, 2023

Social media dashboards empower you to dissect results, iterate strategy, demonstrate value and influence decision making. Example: sentiment). Example: Facebook, Instagram and Twitter). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Example: one month).

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Template Templates Social Media Brands 125

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Although there are numerous templates available online, no size fits all.

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Policies Social Media Guidelines Foursquare 218

Hootsuite

JULY 25, 2023

Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Create your own law firm social media policy using Hootsuite’s free template.

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Social Media Policies Guidelines HootSuite 77

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

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Sentiment Analysis Social Media How To 109

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), Or to get more Twitter followers ?

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Directory Tools HootSuite Twitter 145

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. Be secure in your value, focus on positives, and let the negatives fade.

Social Media 98

Social Media Policies Team Comments 98

Hootsuite

MARCH 24, 2021

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. To make things easy for you, we’ve put all of this into a free social media report template , which you can download below. . Social sentiment. Social media report template. Introduction.

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Template Templates Report Social Media 145

Hootsuite

JULY 15, 2020

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). Buyer personas remind you to put your audience’s wants and needs ahead of your own.

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Template Templates How To Tourism 145

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. How to align everything you do to the goals of your business.

Social Media 147

Social Media Training Startup Team 147

Adam Sherk

MARCH 8, 2012

However many still face issues with strategy, execution and incorporating social into a cohesive program. It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. and Sasha Koren from The New York Times.

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Publishing Questions Social Media Activities 215

Sprout Social

JULY 31, 2019

When first signing into Sprout, you’ll be prompted to connect a Twitter profile. Once you’ve done that, there are still quite a few social profiles you’ll have the option to connect, including Facebook, Instagram, LinkedIn and Pinterest, as well as Ad Accounts for Facebook, Instagram, LinkedIn and Twitter. Related Articles.

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Team Notification Report Metrics 82

Sprout Social

APRIL 15, 2024

However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed.

Press Release 92

Press Release Banking Reputation Marketing 92

Sprout Social

MARCH 24, 2020

In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ).

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Analysis Social Media ROI How To 87

Sprout Social

JUNE 12, 2023

In this guide, we’ll show you how to build a winning customer experience strategy. Table of contents What is customer experience (CX) strategy? A customer experience (CX) strategy is your blueprint for delivering positive and memorable customer experiences. Let’s get started. And that’s not all.

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Strategy How To Metrics Loyalty 132