Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

MAY 16, 2012

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. 3 Things To Be Kept in Mind To Promote “Social” Culture. Sounds difficult?

NGO 272

NGO Strategy Facebook How To 272

Mindjumpers

FEBRUARY 21, 2011

Word-of-Mouth Marketing: How It’s Connected With Social Media. Similar Posts: How Disney Reached 100 Million Page Likes on Facebook. 5 Tips on How to Communicate with Your Customers Online.

Social Media 223

Social Media Loyalty System Social Networking 223

Mindjumpers

MAY 6, 2011

Tweet Written by Tehneyat who works with social media for UK’s largest direct agency, Wunderman , in London. Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!).

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

NOVEMBER 3, 2011

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. million in equivalent media over a year.

Hitwise 255

Hitwise Study Facebook Patterns 255

Mindjumpers

MAY 15, 2012

The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. Social Performance Software: helping us to retrieve business intelligence. Enter Social Performance Software. Especially the articles of Jeremiah Owyang and Raj De Datta.

Data 262

Data Software Applications Compete 262

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence. How to Measure the Return On a Social Media Campaign.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

JULY 30, 2010

Word-of-mouth has always existed, long before online media did. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. We know that people talk to others about products, brands and services. And so has word-of-mouth marketing.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.),

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

NOVEMBER 8, 2011

The posts will be divided into different topics like: · The Social business program. · The Social Evangelists. … In future, I am going to bring interviews with people working with s ocial initiatives in organizations, Executives as well as getting the opinion from other thought leaders in the social business arena on the subject.

Buy 172

Buy Nielsen ROI Organization 172

Mindjumpers

MARCH 22, 2012

Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website.

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

FEBRUARY 8, 2011

Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously? So what is it that drives the start-ups to channelize ideas through social media?

Conversation 276

Conversation Social Media ROI Collaboration 276

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

APRIL 12, 2016

While users are bombarded with meaningless clickbait, there is ample opportunity for brands to channel the social zeitgeist by delivering valuable content that meets audience needs in the format, time and platform that suits them. Social Media Trends, Prospects, and Challenges in India.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

MAY 24, 2011

Tweet When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. While handling social media this rule of thumb of marketing should be especially remembered.

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

FEBRUARY 22, 2011

Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The blog post ends with diagrams establishing how social media is changing business and what you can actually obtain from social media.

Diagrams 261

Diagrams Education Social Media Hubspot 261

Mindjumpers

JULY 27, 2011

It is created by Awareness , which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their social media channels. The Social Funnel. Remember measuring ROI.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

DECEMBER 28, 2011

With a boom in social media presence of brands, the role of a Community Manager is growing. When it comes to social media, it is important to be present where your audience are. Similar Posts: Reflections on Brand Advocates & Social Influence. How to Build a Successful Social Media Community (Presentation).

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. Read the complete report here: Altimeter Report: Making The Business Case for Enterprise Social Networks.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Tracing Patterns in Online Social Media Artifacts.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

JUNE 16, 2011

Buddy Media , when listening to the founder Michael Laserow, it became clear that with the acquisition of Spinback, their new focus is on ROI within social commerce. ?After Top Posts About Social Media During 2010. Social Media Trends in Asia [Infographic].

UGC 215

UGC Foursquare Yahoo Energy 215

Mindjumpers

DECEMBER 18, 2012

Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. The micro blog uprising!

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

SEPTEMBER 5, 2011

Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. ConversionBuddy is fully branded across site, Facebook, Twitter and email with the same great service for which Buddy Media is known.

Analytics 210

Analytics Patterns Retail Social Networking 210

Mindjumpers

JULY 30, 2012

ROI improved by 23% in the U.S There are significant opportunities for marketers to drive higher ROI by optimising spend to across mobile devices, as overall tablet conversion rates were approximately 20% higher than those of desktop across industries. Search spend among dig­i­tal mar­keters grew by 13% in the U.S and 18% in the U.K.

Report 246

Report Engagement Facebook ROI 246

Mindjumpers

AUGUST 28, 2012

The importance of social media marketing has been remarked upon multiple times by Mindjumpers, most recently in an article about using Facebook games to build up your brand. In fact, social media marketing is a relatively new branch of advertising that has taken the digital world by storm, as I will discuss today.

Strategy 228

Strategy Facebook Metrics Advertising 228

Mindjumpers

FEBRUARY 13, 2012

Tweet Bees Awards, one of its kind international social media marketing awards for communication professionals, will be held in San Francisco on 24th of May, this year. This would be the third year in a row that the award is being held and good work within the field of social media is being given attention to.

Nielsen 167

Nielsen ROI Campaign Social Media 167

Mindjumpers

AUGUST 11, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. But with the arrival of social media their strength has increased even more. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

SEPTEMBER 25, 2012

The report examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. 64% use social for brand awareness, 44% for marketing campaigns, 37% for content marketing and only 25% for customer service.

Strategy 247

Strategy Survey B2B ROI 247

Mindjumpers

FEBRUARY 16, 2016

Whether we like it or not, the way we communicate on social media is changing. How will this affect ROI and what exactly is a “love” worth for brands? Similar Posts: Social Media Trends, Prospects, and Challenges in India. The Importance of Local Activation on Social Media: India.

YouTube 100

YouTube ROI Feed Feedly 100

Mindjumpers

FEBRUARY 26, 2015

The need to set your brand apart from the noise of social media has never been more urgent and the only way to stand out is to produce localised custom content that adds value for your customers by educating, helping and/or entertaining. Search & Social – Understanding the Interdependence. They want relevant custom content.

Content 100

Content ROI Advertising Engagement 100

Mindjumpers

DECEMBER 30, 2011

Tweet Saying goodbye to 2011 and embracing 2012 with open arms, it has been a year where social media has reached new heights as well as we have gained some and lost some. By now, we are all aware of how social media is changing the way we communicate with each other. How Lady Gaga Used Social Media To Grow Her Fan Base.

Tweetdeck 170

Tweetdeck Overview ROI Social Media 170

Mindjumpers

DECEMBER 7, 2011

Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns.

Content 278

Content Marketing Campaign Cost 278