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The Complete Guide to TikTok Ads Without an Organic Presence

Ignite Social Media

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. However, many brands are hesitant to create a TikTok account. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices. Test what resonates.

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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

SEEN sought influencers to engage audiences on Instagram and TikTok through a creative strategy called Moment of Truth. Weber Builds Emotional Connections Through Influencer Marketing Weber is a big name in the world of barbecue. The idea is that participants will form long-lasting habits by committing to the challenge.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

There’s one question we get asked ALL the time: Should my business be on TikTok? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how.

Questions 104
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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

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New to Buffer: Schedule Videos Straight to TikTok

Buffer Social

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. Take this small landscaping business in Ohio for example. It has nearly half a million followers!

Video 90
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How brands can collaborate with Black creators in 2023

Sprout Social

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. They asked creators to make videos that spotlight their favorite Black-owned businesses or share their stories as entrepreneurs.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

DEI as a business best practice 3 best practices for celebrating Black History Month Create and nurture partnerships with Black creators Brands that celebrate year round Black history is more than a moment What is the purpose of Black History Month? The most critical strategy or component of any business is its employees.