Webbiquity SMM

DECEMBER 11, 2013

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Strategy 226

Strategy Content Marketing BuzzStream 226

Pam Moore

SEPTEMBER 2, 2016

How do you achieve a positive ROI using social media and digital technologies and strategies? Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy and Tactics to prioritize what social networks you invest in for your business. Suggested tools for audience research.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Koka Sexton

AUGUST 10, 2023

It focuses on using education as a strategy to challenge customer assumptions and give them an informed perspective of the product or service they are considering. This research proves that an educational approach to sales is more likely to result in successful sales and satisfied customers. What Is The Challenger Method?

Education 52

Education Loyalty Reputation Price 52

Webbiquity SMM

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Popular is Content Marketing? B2B Marketing Insider ). Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Pam Moore

JANUARY 4, 2017

In a nutshell here is what you must do… Do your research. Build your social media strategy and plan. You are going to need to define your brand, content, engagement and other specifics of your strategy. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Know your audience.

Social Media 167

Social Media Social Networking Training Instagram 167

Proactive Report

NOVEMBER 21, 2022

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

APRIL 24, 2017

The same study also found that 86% of marketers use influencer marketing as part of their content strategy. Social media and Influencer Marketing Launch Strategies (episode 35). 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (episode 14). Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

APRIL 28, 2017

The truth is the person running the program never took the time to learn the strategies and tactics that really work. They often skip researching influencers and send a generic blanket email or contact form desperately begging for free amplification. Importance of doing your research on influencers before reaching out to them.

Influencer 167

Influencer Brands How To Marketing 167

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

B2B 125

B2B SEO Travel Hubspot 125

Webbiquity SMM

OCTOBER 6, 2015

According to recent research , U.S. First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” For more on this topic, download the Web Marketing KPIs white paper. Learn about web presence optimization as a web marketing strategy.

Advertising 100

Advertising Price Research Software 100

Pam Moore

NOVEMBER 23, 2020

We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results. Do any or all of these problems sound familiar? Give us a shout and let's get to work!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

You struggle with getting budget approved to implement your digital strategies and social media plan. We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results.

Training 78

Training Marketing Consultant Template 78

Mindjumpers

AUGUST 3, 2011

To reach the answers to the questions, Awareness has allied with social media practitioners and experts, and from these they have received great advice on what CMOs need to think about as they set out to design, manage and measure their social marketing strategy. > Click here to read the full article on ReadWriteWeb.

Marketing 170

Marketing Social Media Questions Research 170

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Mindjumpers

JANUARY 11, 2012

This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Reports, white papers and other lead magnets. This includes: Blog posts.

Team 111

Team B2B Platform Analytics 111

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. What should you do if your company’s social media strategy isn’t firing on all cylinders, or how do you avoid this fate if your company is just getting started in social media?The

Social Media 176

Social Media B2B Exercises Hubspot 176

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. This strategy is called social-first branding. You’ve got all this brand research at your fingertips, so why not use it? You’ve got all this brand research at your fingertips, so why not use it?

Brands 114

Brands HootSuite Module Meme 114

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. One particular form of AI, however, has been a hot topic in the business world recently: chatbots.

B2B 119

B2B Examples Hubspot Widget 119

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Similar Posts: All You Need To Know About Your Facebook Reach [Study].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Pam Moore

FEBRUARY 21, 2017

74% of social marketers use visual assets as part of their social media marketing strategy (Social Media Examiner). We do the research and update the guide so you don’t have to. 10 Reasons You Need to Build Your Personal Brand (white paper). The world is going visual! . Click To Tweet. Additional Resources: .

Template 167

Template Templates Social Media Social Networking 167

Convince & Convert

JANUARY 28, 2014

I didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. They needed the statistic within two hours for use in an important piece of long form content.

Statistics 133

Statistics Content Hubspot Marketing 133

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Sprout Social

SEPTEMBER 9, 2016

This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. Think Creatively & Research Extensively. Do your research. A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. SproutChat.

Strategy 40

Strategy Marketing Hubspot Cost 40

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company. .”

Tips 202

Tips B2B Journal SEO 202

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Convince & Convert

MAY 20, 2014

Why does this group warrant additional strategy? Once you’ve done that, here are some things to keep in mind while developing your strategy and creating your content. Do your research. Hit your favorite research and data sources and comb them for relevant facts, figures, examples, and projections you can include.

Engagement 146

Engagement Content Klout Groups 146

The Realtime Report

DECEMBER 27, 2012

They shared their stories, strategies and most importantly, their hands-on, tactical approaches for working with and learning from influencers. Tip: These strategies work best when you have a good way to incorporate influencer feedback and suggestions into your product development cycle. Evy Wilkins is VP of Marketing at Traackr.

Influencer 195

Influencer Products Marketing How To 195

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. As one of my good friends and industry colleagues, Sandy Carter of Amazon says, “Culture eats strategy for lunch.” Even though I am a strong believer of strategy, I agree with her.

Brands 167

Brands Training Policies Template 167

SocialFish

APRIL 7, 2011

I co-authored a white paper with SocialFish about social media policies. Even if your association is not using social media to share your story, it is imperative for reputation management and market research. After crafting your social media strategy, you need to develop your tactics, one of which is social media guidelines.

Policies 222

Policies Social Media Handbook Guidelines 222

Pam Moore

JANUARY 25, 2016

We dug in deep and did the research. We learned from mentors, and developed a solid strategy and plan for success. Strategies that helped us hit and maintain 100k unique monthly downloads. Steps to Develop a Social Business Plan (white paper). In this 30 minute podcast you will learn: . SoundCloud.

Social Networking 106

Social Networking ROI Analysis Brands 106

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? If you are lucky, they will put you on top of the list as they research and dig deeper.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy. Keyword Research/SEO. Unfortunately, “Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137