Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Many brands trick themselves into believing that they can skip valuing the influencers time investment in community as they lump it into “earned media.”

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

JANUARY 4, 2017

In a nutshell here is what you must do… Do your research. Build your social media strategy and plan. You are going to need to define your brand, content, engagement and other specifics of your strategy. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Know your audience.

Social Media 167

Social Media Social Networking Training Instagram 167

Proactive Report

NOVEMBER 21, 2022

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

NOVEMBER 23, 2020

We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results. Do any or all of these problems sound familiar? Give us a shout and let's get to work!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

You struggle with getting budget approved to implement your digital strategies and social media plan. We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results.

Training 78

Training Marketing Consultant Template 78

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Corporate communications is a fire marshal and not a fire chief.

Survey 185

Survey Industry Newsletter Press Release 185

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know who they are and what they offer their customers, partners, online community and friends. Even though I am a strong believer of strategy, I agree with her. Know themselves.

Brands 167

Brands Training Policies Template 167

Pam Moore

FEBRUARY 21, 2017

74% of social marketers use visual assets as part of their social media marketing strategy (Social Media Examiner). We do the research and update the guide so you don’t have to. 10 Reasons You Need to Build Your Personal Brand (white paper). The world is going visual! . Click To Tweet. Additional Resources: .

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. Eight companies have 50 or fewer followers. • Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How do I craft a corporate strategy for blogging ? The best part? The only substantial cost for you is time.

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

JANUARY 25, 2016

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. We dug in deep and did the research. SoundCloud.

Social Networking 106

Social Networking ROI Analysis Brands 106

Sprout Social

SEPTEMBER 9, 2016

This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. Think Creatively & Research Extensively. Do your research. A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. SproutChat.

Strategy 40

Strategy Marketing Hubspot Cost 40

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? If you are lucky, they will put you on top of the list as they research and dig deeper.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

SEPTEMBER 11, 2019

My training and consulting agency, Marketing Nutz helps CEOs and business leaders in organizations of all sizes embrace the latest new media, digital marketing and social marketing strategies to grow their business and connect with customers. These are the same exact strategies we have used with hundreds of companies, big and small.

Social Media 60

Social Media Training Template Templates 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy. Keyword Research/SEO. Unfortunately, “Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Waxing UnLyrical

AUGUST 8, 2016

It’s made me a more thoughtful communicator. Creative social media strategy is my jam. Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. Don’t just push out the first article/course/white paper you think of.

Module 100

Module Consultant Course Campaign 100

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Research & Analysis. Are you involved in setting the direction for your companys IT budget or strategy? Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 That gave us fertile ground to kick off the community. src = [link]. }. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Pam Moore

SEPTEMBER 12, 2016

Take a listen to the 217th episode of the Social Zoom Factor to learn the “7 Step Success Strategy to Build a Pinterest for Business Plan!” Build a loyal community of trend seekers that are engaged, shares your amazing content and takes action? How to leverage Pinterest for customer and audience research. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

SEPTEMBER 23, 2016

How to leverage social media insights to learn about your customer and social media audience / community. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper). Welcome to the Inspiration Age.

Data 60

Data Social Media Brands Authentication 60

Convince & Convert

FEBRUARY 12, 2012

Among the excellent content marketers listed above, there is a difference in strategy, tactics, and execution. White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate.

Content 129

Content Marketing Cost Metrics 129

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you grow community and nurture relationships? Tapping into the power of the OPC – other people’s content and community. Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Twitter Automation Strategies. When you tweet do people listen?

Tips 60

Tips ROI Social Networking Training 60

Proactive Report

DECEMBER 30, 2010

Back in the summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit. Building relationships is done through communication. Media measurement requires quantity and quality.

Data 75

Data Social Media Case Study Skills 75

Pam Moore

SEPTEMBER 7, 2016

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking differentiation. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

Social Media 60

Social Media Tips Marketing Social Networking 60

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Instead of asking you to take our word for the most effective social media marketing strategies and tactics, we thought we’d ask the experts. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.

Social Media 110

Social Media Marketing Curata Influencer 110

Buzz Marketing for Technology

JUNE 27, 2008

Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. What would you do? Good stuff. link] Russ Henneberry Wow.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Rebekah Radice

JANUARY 9, 2017

Starting from scratch and mapping your content strategy can feel daunting. To help you get started, I’ve documented the exact strategy I’ve followed for years. Ready to build a strong and loyal social media community? How to Fill Up Your Social Media Calendar [Strategy + Template]. White papers.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Social Media 119

Social Media Strategy Consultant RSS 119

ProBlogger

NOVEMBER 11, 2014

All amateur and professional bloggers should evaluate their business strategies on a regular basis. Fortunately, if you analyze some of the most successful bloggers online, it’s not that they are employing tactics or strategies that me or you can’t. Research shows that images increase click-through rates, shares and links.

Content 55

Content B2B How To Reputation 55

Keyhole.co

FEBRUARY 17, 2023

You must plan and execute a proper strategy to succeed in your brand awareness goals. This article will guide you through nine tried and true practices to develop a solid brand awareness strategy. See what your competitors’ strategies are lacking and how you can overcome that. But what’s the right strategy to get it done?

Strategy 52

Strategy Brands Discount Hashtag 52

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Why you must do your research on how to best leverage the social networks to provide the most value.

Training 166

Training Authentication Social Networking Resources 166

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. There could be many different reasons why your communities are reluctant to engage with you. Take time to know and research the people you hang out with.

Brands 167

Brands Tips Engagement Training 167

Rebekah Radice

JANUARY 9, 2017

Starting from scratch and mapping your content strategy can feel daunting. To help you get started, I’ve documented the exact strategy I’ve followed for years. Ready to build a strong and loyal social media community? How to Fill Up Your Social Media Calendar [Strategy + Template]. White papers.

Template 60

Template Templates Social Media Strategy 60

Pam Moore

NOVEMBER 3, 2019

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Why you must do your research on how to best leverage the social networks to provide the most value.

Social Media 60

Social Media Template Templates Training 60

Sprout Social

FEBRUARY 22, 2021

And half of B2B decision makers use networks like LinkedIn to research information and consume information. For inspiration on how to level up your social strategy and ensure your content stands out from the crowd, we’ve rounded up a list of B2B social media post ideas for you to try. Don’t skimp on your creative assets.

B2B 136

B2B Social Media Hashtag Press Release 136