Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 113

Social Media Management Social Media Tools How To 113

Hootsuite

JULY 25, 2023

Information security and cyber security should be a top priority for your social media accounts and your website. In fact, only 43% of respondents in an American Bar Association study said their law firm website used SSL security (or HTTPS protocol). As a lawyer or firm, investing in social media can pay off big time.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. 43% of U.S.

Instagram 145

Instagram Social Media Marketing Survey 145

The Realtime Report

JULY 5, 2012

million users adding Time to their circles on the social network. Cathy Sharick, managing editor of Time.com, shared some tips for achieving success on Google+, as reported by Journalism.co.uk. Sharick reports: “We were able to bring the people participating to life and really personalise the story on the hangout.”

Google 168

Google Foursquare Social Networking Social Media Management 168

Hootsuite

DECEMBER 20, 2019

In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. It’s a noteworthy dip from the 3% growth rate the company reported in the previous quarter. adults use the social network. Facebook is the most popular social network among seniors.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. According to a study by Forrester , 81% of people who credit social media for a purchase decision cite seeing a friend’s post or actively seeking out advice from peers.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Hootsuite

JANUARY 24, 2022

Social media data mining also gives you key insights into your audience. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? Share the results in a social media report.

Data 94

Data Social Media HootSuite Template 94

Buffer Social

MARCH 6, 2017

Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). If you’re looking for social media management tools, this list might help you use them! Chapter 1: 19 Free Social Media Analytics Tools. SocialRank.

Analytics 111

Analytics Social Media Tools Klout 111

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? If you know of any studies or have any anecdotal evidence, I would love to hear from you.).

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. Look at the below heatmap generated by eye-tracking studies. A study performed by search marketing firm Catalyst found that clicks improved 150% with Google authorship.

Social Media 168

Social Media Content Tips Marketing 168

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. According to a study by Forrester , 81% of people who credit social media for a purchase decision cite seeing a friend’s post or actively seeking out advice from peers.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

DECEMBER 17, 2019

Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Socialmedia.biz

JUNE 8, 2018

This social media monitoring vendor works closely with the major social media platforms in the world, such as Twitter, Facebook, Pinterest, Instagram, and LinkedIn, to provide business value and social insights. Additionally, it is a perfect social media management and marketing tool.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Hootsuite

DECEMBER 12, 2023

Edelman has been tracking trust statistics for 23 years, and 2023’s report reflects an ever-increasing distrust of society in general, government, and especially a lack of trust in social media. Source: Edelman Trust Barometer Report What’s with the cognitive dissonance there? But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

APRIL 10, 2017

Try our social media management and analytics tools with a free 30-day trial ! With the help of social media monitoring tools , you can track, listen and report on all social conversations revolving around you, your competitors or the industry. Study Your Facebook Demographics. Get started now.

Strategy 111

Strategy Facebook Marketing Metrics 111

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

Social Media Management 96

Social Media Management Social Media Survey Data 96

Social Media Marketing

JULY 24, 2013

Industry Digital moms are connected almost everywhere - but there''s a limit to how much they want to hear from marketers , according to eMarketer''s report "Mom Shoppers: Using Digital to Keep Their Heads Above Water" Compared to their UK counterparts, US consumers are much more likely to complain about brands on Twitter.,

Social Media 162

Social Media Flipboard Journal comScore 162

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Use filters within campaign reports to drill down into your data. This has happened on other social networks as more advertisers join the platform. Who should advertise on TikTok?

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. In one study from the University of California, Irvine , researchers found that it took an average of 23 minutes and 15 seconds to get back on task after an interruption. Social Media Manager Task Checklist.

Social Media 76

Social Media How To Hashtag Publishing 76

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

agora pulse

JULY 9, 2019

Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns. Some studies say as much as 2,600 times a day or even more!) This is one of my key metrics to know for every Story.

Instagram 75

Instagram Social Media Metrics Engagement 75

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. In fact, eMarketer discovered less than 50% of brands are actively on Instagram.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Buffer Social

APRIL 25, 2017

Several studies have found that photos tend to get more overall engagement (i.e. News Whip studied the Instagram accounts of 31 news publishers and made an interesting discovery. In our State of Social Media 2016 report , we found that while 63 percent of marketers surveyed use Instagram, only 16 percent have created Instagram Stories.

Instagram 111

Instagram Video Feed Feedly 111

Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 81

Strategy Marketing Report Resources 81

Mindjumpers

FEBRUARY 24, 2012

But the benefits of using social media inside an organization still remains somewhat unexplored. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

Social Networking 258

Social Networking Report ROI Software 258

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. Let’s look at a case study from Jon Loomer. Social referrals—links shared on social networks—have become a huge source of incoming traffic for websites and online publishers. More than 1.71 in direct revenue.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. The New Players in Social Media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Sprout Social

JULY 19, 2016

But marketers and social media managers don’t always have time to click through and read articles or watch videos. Last year Facebook began testing a new feature called Saved Replies, which allow businesses to write, save and re-use messages when responding to customers on the social network. Save for Later.

Features 40

Features Facebook Marketing Notification 40

Social Media Strategies Summit

MAY 27, 2022

You need to get smart by investing in the right social media management tools. In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Tracking and reporting. Social Media Scheduling Tools. Social Media Tracking & Reporting Tools.

Team 219

Team Tools Social Media HootSuite 219

Buffer Social

JUNE 30, 2017

In my experience, we as social media managers tend to take social media very seriously. But if we can learn anything from Ellen’s selfie and #NuggsForCarter, it’s that social media is meant to be a fun and sprightly place for people to share stories, connect, and be themselves.

Social Media 111

Social Media MySpace Hashtag News 111

Sprout Social

FEBRUARY 6, 2017

And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. 38% said poor tools.

ROI 40

ROI Social Media Analytics Cost 40

Razor Social

MAY 15, 2019

What can social media influencers deliver? An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65 Warning: When Twitter reports ‘impressions,’ those are not actual impressions. They report the potential impressions. Thats sounds amazing. But is it true?

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

SEPTEMBER 11, 2023

UTMs are a great way to measure certain aspects of your social media performance. Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales.

Social Media 138

Social Media Metrics How To ROI 138

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Improving your LinkedIn strategy involves studying both your best and your worst content.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

MARCH 2, 2020

Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Facebook and Instagram hold the top spots.

Statistics 145

Statistics Marketing HootSuite Advertising 145