Jeff Esposito

DECEMBER 20, 2010

A collective look at the social media landscape offers varying use types. With that said, there are three common threads that often emerge in individuals’ use of social media: self-absorption; voyeurism; and a need to be connected. The question really is does it make it right? Image - Despair.com.

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Especially in social media, personas offer the ability to better understand and connect with their customers. Personas in Social Media. Creating Your Personas.

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Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 17, 2011

This is post is part of the Institutionalizing Social Media series. Social media is one big contradiction. Its strength is its fast pace and evolutionary nature, but that’s also one of the biggest obstacles when trying to institutionalize social media. Image - Matti Mattila.

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Social Media Blogosphere Social Media Management Platform 45

Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

OCTOBER 15, 2010

The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. After all, social media is still media. Social media is a business tool, and social media can be measured like anything else.

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Social Media Metrics Education Cost 33

Jeff Esposito

JANUARY 19, 2011

Do you have a social media policy for your organization? If you answered yes to any of those three questions, today is your lucky day. Have you written one? Do you want to learn more on the topic? Dierdre Breakenridge and Valerie Simon asked me to sit on a panel for #PRStudchat tonight from 8:30-9:30 p.m.

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Policies Social Media Organization Questions 27

Jeff Esposito

SEPTEMBER 23, 2010

They reek of shadiness and doing anything to make a buck, thus making me question the establishment. « Previous Post Next Post » [link] Tweets that mention Offline Spam | Strategic thoughts on using social media and public relations in business from Jeff Esposito — Topsy.com [.] Enjoy this post?

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Alltop Social Media Creative Commons Disqus 28

Jeff Esposito

MAY 1, 2013

No matter what industry you work in, chances are your business’ customers have a lot of questions. Out of these questions, there are more than likely a number that occur more than others. For those of you having to answer those questions over and over again, the activity can wear on you. We’re human and repetition can be a drag.

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FAQ Video Questions Social Media 47

Jeff Esposito

MAY 9, 2012

Question is, do you really think about what your story is? But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. The social media space continues to fill with more and more clutter each day.

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Sports Statistics Small Business Communities 44

Jeff Esposito

MAY 23, 2011

This is post is part of the Institutionalizing Social Media series. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. Be ready to answer the following questions: How is social being measured? How are we making money?

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Education Meeting Social Media Conference 38

Jeff Esposito

APRIL 10, 2012

There is no question that every now and then we are faced with challenges that test our breaking points. In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”.

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Construction Template Templates iPhone 44

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Therein lays the problem. My Klout or Kred score does not matter.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Through the early part of the week, the team has lived up to the offer of giving fans what they asked for.

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Case Study Travel Social Media Management Team 41

Jeff Esposito

MARCH 25, 2013

Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). The past reports have been a great asset to community and social media managers as they offer insight into how other companies are doing community.

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Communities Survey Social Media Management Upcoming 40

Jeff Esposito

APRIL 1, 2012

While the question might seem a no-brainer, it is actually one that I have seen debated time and time again within the community management and social media fields. Sure debate is good, but when it comes to this question I often find myself in a state of conflict whether to laugh or feel sad for people.

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Education Company Social Media Resources 45

Jeff Esposito

SEPTEMBER 28, 2012

Is it time for a social media check-up? Arik Hanson offers up a honest question that we should all consider in this post. Sure social media programs have been set up and are rolling along – question is, are they just there to get by? 6 Habits of Extraordinary Bosses – quick, but good read here.

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Questions Social Media Twitter Brands 38

Jeff Esposito

JUNE 6, 2011

In Dave Kerpen’s new book Likeable Social Media, the question is explored and validated with real-world examples of companies excelling in the space. What does it mean to be Likeable? We all know that Facebook has the Like button, but what does it truly mean to be liked?

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Company Case Study Review Study 44

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world.

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Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

NOVEMBER 11, 2011

The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Sure folks like to establish them, but often cannot act civilly when someone questions their brand.

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Vimeo Film Metrics Social Media 33

Jeff Esposito

OCTOBER 28, 2010

There is no question that brands are jumping on the social media bandwagon in record numbers. The question is what does it mean for the folks who fan, follow, friend or engage them? Universal McCann came up with the Wave 5 study on the socialization of brands that offers some great insight.

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Brands Study Social Media Communities 30

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 22, 2011

My question to you to start this edition of Five for Friday is how is the temperature for you? ‘Social Media Agency’: Fad or Revolution? this is an interesting look at the sudden onslaught of social media agencies popping up left and right. Hopefully it was a good one. Have a safe weekend and stay cool.

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Meme Authentication Conference Social Media 36

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Easy answer: get to know your media contacts. This is a guest post from Elissa Freeman. Image - crunchcandy.

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Press Release Conference Fashion Report 55

Jeff Esposito

JUNE 17, 2011

10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. The big question on many people’s minds though is what the heck does it mean and what does this person do? Where Does Social Belong? – Hopefully you have a good one and I’ll catch you next week.

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Microblogging Education Communities Engineering 37

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. A common question asked is what are these tweets generating?

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. A common question asked is what are these tweets generating?

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. The winds of change swirling across the social landscape are going to make for an interesting year for social media practitioners.

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Conference ROI Small Business Metrics 40

Jeff Esposito

SEPTEMBER 2, 2011

6 allies every corporate social media effort needs to succeed – If you do social media for your company, chances are that you have hit a brick wall or two looking to expand your program. MLB Stadiums Ranked By Number of Check Ins – This is just a nice mix of America’s game with social media.

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iPad Social Media Eventful Communities 39

Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. For that question, articulate what you want to accomplish. So where do you start?

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

NOVEMBER 16, 2011

Perhaps a better question is how are you doing in selecting the winners for each weekend’s games? For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas. How has your team fared?

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Crowdsourcing Lithium Team Social Media 43

Jeff Esposito

AUGUST 31, 2012

NFL comes next week as does the second annual Jeffesposito.com weekly picks via social media buzz with some added twists. You don’t want reporters to Tweet out of respect for the person asking the questions in a press conference… interesting… does that mean that Urban Meyer will respect the media too?

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Conference Price Review Report 37

Jeff Esposito

FEBRUARY 1, 2013

About a week plus ago, she noticed that someone was using her Facebook profile picture for a fake account that was doing some questionable things. Definitely worth reading if you have a social media profile. I Am Not Melissa Dugan – this is a very important read from my friend Amy Vernon. Don’t believe me?

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Communities Questions Social Media Content 42

Jeff Esposito

JANUARY 2, 2012

You might ask yourself why anyone would devote their time to finishing a book and start a new one every two weeks and it is a perfectly good question. Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. 2011 Reading List.

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Review Case Study ROI Course 43

Jeff Esposito

DECEMBER 16, 2010

People I interact with often ask me what the benefits of social media are. Many of these people are not familiar with the space and question metrics that they cannot understand. It’s often hard to satisfy their question as to how do you know you are doing things the right way.

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ROI Metrics Questions Team 41

Jeff Esposito

OCTOBER 15, 2012

At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? On the social media side of things, Sesame Street is a company that I truly admire. Last week I attended an off-site meeting for work. When it came to me, I blurted out Sesame Street.

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Brands Exercises Meeting Groups 47

Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. Most media actually called local Gilda’s Club affiliates, likely because they had no idea who ‘headquarters’ was.

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Case Study Organization Reputation Communities 54

Jeff Esposito

JUNE 22, 2011

I read a lot of books and to be honest most of the social media tombs rehash the same info over and over again. In the book, DC’s blogging guru takes a philosophical look at the new realm of media that we are in now and offers reasons and best practices for brands looking to get into the game.

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Review Video Questions Social Media 40