Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons. Set your goals and values for AI as well.

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

JUNE 29, 2023

Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. Social media consultant and Link in Bio newsletter creator Rachel Karten summed it up in a Sprout masterclass webinar , “You have to do something weird or wacky or fun or personality driven. Enter: lo-fi content.

Content 113

Content How To Trends ROI 113

Pam Moore

AUGUST 16, 2017

When is the last time you created a piece of content and as you hit publish you wanted to yell, boom-sha-ka-la-ka? If it's been awhile, then you really need to read the rest of this blog post, listen to this podcast and sign up for this content marketing training webinar ! Resources mentioned: . Social Media Image Sizing Guide.

Content 163

Content Curation ROI Marketing 163

Waxing UnLyrical

MARCH 16, 2016

Sign up for webinars. Many companies offer free webinars – and sometimes a dose of selling – to anyone who provides an email address. Webinars also expose you to influencers. Finally, most people who offer a free webinar genuinely want to share their knowledge with you. I’ve been listening to webinars by Michael Hyatt.

Skills 100

Skills Price Conference Meeting 100

Sprout Social

FEBRUARY 17, 2022

Rather than waiting for them to find it on search, you can use an email marketing template to promote the blog posts you publish each week or month. Isn’t salesy, while still promoting a premium option to get more concise research. Encharge.io: Webinar promotion and follow up. This is what Zapier does in its email blasts.

Template 132

Template Templates Marketing Sample 132

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. The big take-away (I hope) from our Webinar is that AVERAGE PEOPLE CARE ABOUT AVERAGES. recording of the Webinar available at: this link. Social Timing Insights. View more presentations from Argyle Social.

Facebook 158

Facebook Statistics B2B Apple 158

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Register for a webinar , a seminar, or a newsletter. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. Posting this webinar on LinkedIn (vs. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Fortunately, your agency most likely already has at least a few published its website. Position your agency as a leader.

Social Media 112

Social Media Strategy Case Study RFP 112

Waxing UnLyrical

AUGUST 14, 2015

A6: The webinar with full walk through of the dashboard is next week [link] #measurepr. I’d definitely log on to the webinar, if I were you. Aseem Sood of Impact Research & Measurement Pvt Ltd. Richard Bagnall of PRIME Research. Katie Paine of Paine Publishing. Stephen Waddington of Ketchum.

Analytics 100

Analytics Consultant Survey Reputation 100

ProBlogger

DECEMBER 5, 2010

So in preparation for my upcoming webinar, titled Science of Blogging, I decided to combine all of my existing data on timing with my new research into one master post on the subject. Next, I looked at the effect that the time articles were published had on the number of times they were shared on Facebook.

Publishing 55

Publishing Upcoming Technorati Aggregator 55

Oktopost

NOVEMBER 28, 2022

Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company. Webinars and webcasts: Webinars and webcasts are a great way to engage with potential customers and build relationships.

B2B 84

B2B Metrics Engagement Data 84

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. You just have to start at the beginning and learn as you go. A3: Education is important. See you next time!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Hootsuite

MAY 15, 2023

Using social listening to proactively address potential PR crises and conduct competitive research. Standardize publishing flows This is where the power of a scheduling tool comes in. Sure, you can schedule content for free on most of the platforms’ native apps, but a publishing workflow is so much more than just scheduling.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

SocialFish

MARCH 18, 2011

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Media Exposures. Media Liability Insurance.

Insurance 174

Insurance Activities Social Media Policies 174

Hootsuite

NOVEMBER 30, 2020

In research published last month , we revealed the extent of global social media use. Like Stories, Instagram carousel publishing will soon be available to all plan types. For customers on a Team plan or above, collaboration and performance monitoring is also included in these Instagram publishing enhancements.

HootSuite 119

HootSuite Instagram Metrics Template 119

Twist Image

NOVEMBER 28, 2012

I know that you have written about our research before, so I'm attaching some new findings that I know you will find interesting. Our President, Mr. Lame-O, would love to spend some time with you on the phone to discuss our latest research, so please let me know if we can arrange some time in the next few days for you two to connect.

Publishing 81

Publishing YouTube LinkedIn Education 81

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. This includes answering questions and publishing educational content to nurture leads.

Team 111

Team B2B Platform Analytics 111

Sprout Social

MAY 5, 2021

E-books, webinars and other lead magnets. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Attending a webinar. For example, social media is one of the best places to conduct market research to support your sales team.

Data 117

Data Marketing How To Collaboration 117

The Social Media Hat

APRIL 13, 2017

I also spent quite a bit of time researching SiteSell and their main product offering at the time, Solo Build It! The extensive online training said to start by researching areas of interest in order to identify a niche with real potential. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company.

Review 167

Review Domain Name Training Course 167

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114

Brands Twitter Facebook Research 114

Hootsuite

APRIL 3, 2023

However, other research has shown that captions under 19 words perform better. Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Yeah, our research says between 8 a.m. Mix up caption lengths Do short or long captions get more engagement on Facebook?

Engagement 110

Engagement UGC Facebook HootSuite 110

Socialmedia.biz

SEPTEMBER 28, 2016

What’s more, when people don’t integrate social media into their buyers’ journeys, 70% of them will convert on the same day that they conduct their research. Publish a Newsletter and Promote It With Social Posts. Offer a Free Webinar to Add Value and Capture Emails. Here are some of the best ways to do just that.

Engagement 60

Engagement Social Media Curation Newsletter 60

Buffer Social

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number. Absolutely.

Newsletter 65

Newsletter Research LinkedIn Buy 65

SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Even if your association is not using social media to share your story, it is imperative for reputation management and market research. My first thought was Duh!

Policies 222

Policies Social Media Handbook Guidelines 222

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. True to its vision of making “products designed with your real beauty routine in mind,” Glossier publishes user-generated content on Instagram and YouTube and upholds realistic beauty standards through its online presence.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JANUARY 4, 2023

Content scheduling and publishing. This is also a powerful tool for competitor research. That means its 875 million members are primed for business discussions and purchasing research. The top reason people say they use Pinterest is to follow or research brands and products. Research your audience.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. We did some research and found that there are approximately 38M 16-24-year-old’s in the US, which means 76% of all 16-24 year old’s in the US can be found on the platform. Since its acquisition TikTok has exploded in popularity, boasting over 1.5 In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Buffer Social

JULY 28, 2022

And they seem to work great for GBP posts as well – Joy’s research found that posts with emojis got twice as many clicks. So, unlike other online publishing platforms where you can post and then be rejected, posts on your GBP must be approved before they appear on your Profile.

Google 82

Google Insurance How To Types 82

Koka Sexton

DECEMBER 7, 2020

Who’s running the webinar? Think like a publisher. You are now Publishers. This could be: Ad copy New landing pages A videos series Research reports all those types of things. But yes, of course social media can be used for all these other pieces. Event marketing. So, how are you managing those?

Strategy 103

Strategy Marketing Startup System 103

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

ProBlogger

NOVEMBER 15, 2023

If you’ve been following the series so far, then you’ve learned how to conceive of a product and conduct market research into its viability , at least in theory. That doesn’t mean you should let your blog go dormant while creating your ebooks, online courses or series of webinars. for writing, editing and researching products.

Products 40

Products eBook Blogger Content management systems 40

Writtent Blog

APRIL 10, 2013

The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Draft an outline with logical flow and structure, and reuse content you’ve previously published to fill in the holes. Promote Webinars. Dive Deeper.

Screencast 90

Screencast Content eBook Film 90

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche?

ROI 78

ROI Strategy How To Marketing 78

Writtent Blog

APRIL 10, 2013

The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Draft an outline with logical flow and structure, and reuse content you’ve previously published to fill in the holes. Promote Webinars. Dive Deeper.

Screencast 87

Screencast Content eBook Film 87

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245